Tono de Marca

Enthusiastic, direct, friendly, casual, approachable, and benefit-oriented, focusing on excitement and novelty.

Valores de Marca

• •Innovation and Curation
• •Problem-Solving and Convenience
• •Modernity and Trendiness
• •Accessibility

Mejores Prácticas

• •Lead with the "Wow" Factor: Start copy with the most exciting benefit or surprising feature of the product to grab attention immediately.
• •Use an Enthusiastic and Energetic Voice: Incorporate positive and high-energy words ("epik," "awesome," "amazing," "game-changer") and use exclamation points judiciously to convey excitement.
• •Keep it Simple and Direct: Avoid technical jargon. Explain what the product does and how it helps the customer in simple, easy-to-understand language.
• •Incorporate Relevant Emojis: Use emojis to add personality, break up text, and visually communicate the product's function or the feeling it evokes. This aligns with the friendly, social-native feel of the brand.
• •Always End with a Clear Call-to-Action (CTA): Every piece of copy should guide the user on what to do next, whether it's "Shop Now," "Learn More," "Get Yours," or "Discover More Epik Finds." This creates a clear path from discovery to purchase.

Percepción Social

Modern, social-media-native e-commerce brand, perceived as a destination for impulse buys, unique gifts, and items seen in viral videos. The name "Epik" reinforces the perception that the store offers impressive, noteworthy, and shareable products.

Ejemplos de Copy

• •Tired of spoons? 😴 Stir your morning coffee with the press of a button! Our new auto-stir mug is here to make your mornings 10x easier. Get yours and stir things up! #EpikFinds #CoffeeLover
• •Light up your space, then fold it away! ✨ This minimalist LED lamp is perfect for small desks and late-night study sessions. Bright idea, right? Shop the glow-up now. #HomeOffice #Gadget
• •Say goodbye to plastic wrap forever! 👋 These stretchy, silicone lids fit over any bowl, can, or container. Keep food fresh, reduce waste, and be an eco-hero. An epik solution for your kitchen! #KitchenHacks #EcoFriendly
• •Can't travel? Bring the sunset to you. 🌅 Create epik vibes in any room with our viral sunset projector. Perfect for photos, movie nights, or just chilling out. Your golden hour is waiting. #VibeCheck #SunsetLamp
• •Why be boring when you can be Epik? 😎 We search the internet for the most innovative gadgets, clever home goods, and problem-solving products so you don't have to. Discover your next favorite thing at Epik Market. Link in bio!