Brand Tone

Empathetic & Compassionate, Informative & Educational, Supportive & Community-Focused, Authentic & Transparent, Hopeful & Resilient, Occasionally Playful/Lighthearted (especially on TikTok)

Brand Values

• •Animal Welfare & Health
• •Awareness & Education
• •Community & Support
• •Love & Dedication
• •Resilience & Positivity
• •Authenticity

Best Practices

• •Always Lead with Empathy: Whether sharing good news, tough updates, or educational content, ensure the underlying tone is compassionate and understanding of the audience's potential experiences and emotions.
• •Prioritize Authenticity: Share genuine moments and be transparent about the realities of caring for a cat with epilepsy. Avoid overly curated or sugar-coated content, as the audience values the realness of Al's story.
• •Balance Education with Emotion: While providing valuable information is key, always connect it back to the emotional core of the brand – the love for Al and the desire to support others. Personal anecdotes strengthen this connection.
• •Foster Community Interaction: Actively encourage and respond to comments and messages. Ask questions, invite shared experiences, and make the audience feel like they are part of a supportive family. Use inclusive language like 'we' and 'our community.'
• •Maintain Hope and Positivity (Appropriately): While acknowledging the seriousness of epilepsy, infuse content with hope, resilience, and the joy Al brings. Even in difficult times, highlighting moments of happiness or progress can be uplifting, but always ensure it's contextually appropriate and not dismissive of challenges.

Social Perception

Loved & Admired, Inspirational, Trustworthy Resource, Purpose-Driven, Engaged Community

Copy Examples

• •Instagram Post (Image of Al relaxing): Paws and reflect 🐾. Al's journey with epilepsy has taught us so much about resilience, love, and the quiet strength found in everyday moments. Every purr is a reminder to cherish the now. Sending love to all the warrior pets and their incredible humans today. #AlTheCat #EpilepsyWarrior #FelineEpilepsyAwareness #SpecialNeedsPets #LoveMyCat
• •Facebook Ad (Promoting a new t-shirt from the shop): Wear your support, share the love! ❤️ Our new 'Al's Army' tee is more than just a shirt – it's a symbol of solidarity for every pet parent navigating the challenges of epilepsy. Proceeds help with Al's ongoing care and support epilepsy awareness. Shop now and join the mission! [Link to Shop] #AlsArmy #EpiKitty #FelineEpilepsy #SupportSpecialNeedsPets #CatLovers
• •TikTok Video Caption (Short, cute video of Al playing): Just Al being his adorable self, seizure-free and loving life today! ✨ Epilepsy doesn't define him. Want to help us spread awareness? Check the link in bio! #AlTheEpilepticCat #EpilepsyAwareness #HappyCat #CatOfTikTok #SpecialNeedsCat
• •Website Blog Post Title & Intro Snippet: Title: Navigating the Ups and Downs: Our Honest Guide to Living with an Epileptic Cat Snippet: Welcoming a furry friend into your life is a joy, but when epilepsy enters the picture, it brings a unique set of challenges and an even deeper level of love. We're sharing our raw experiences with Al, from diagnosis to daily management, hoping to light the path for others...
• •Email Newsletter Snippet (to subscribers): Hi [Subscriber Name], this month, we're diving deep into 'Understanding Epilepsy Triggers in Cats' on the blog. Plus, get a sneak peek at Al's latest favorite toy (it's surprisingly simple!). Your continued support means the world to us and helps us keep sharing Al's story and vital information with our amazing community. Thank you for being part of Al's journey. [Link to Blog Post] [Link to Shop]