Brand Tone

Passionate & Enthusiastic, Approachable & Friendly, Educational & Informative, Curious & Playful, Authentic & Sincere

Brand Values

• •Passion for Natural Wine
• •Respect for Nature & Artisans
• •Discovery & Accessibility
• •Conviviality & Sharing
• •Quality & Authenticity
• •Transparency

Best Practices

• •Embrace Enthusiasm: Use vivid, positive language. Don't be afraid to show genuine excitement for the products and the stories behind them. Words like 'vibrant,' 'gem,' 'discover,' 'joy' fit well.
• •Be a Friendly Guide: Write as if you're talking to a curious friend. Avoid overly technical jargon unless explained simply. Make complex topics (like biodynamics or skin-contact fermentation) approachable and interesting.
• •Tell the Story: Every wine and winemaker has a unique narrative. Weave these stories into product descriptions, social media posts, and blog content to connect with customers on an emotional level.
• •Maintain Authenticity: Be transparent about the winemaking process and the values of the brand. Let the genuine passion for natural, 'living' wines shine through.
• •Encourage Curiosity: Use questions, playful language, and calls to explore. Highlight the discovery aspect of natural wine and position Epi-curieux as the perfect partner for that journey. The name 'Epi-curieux' itself is a constant reminder of this.

Social Perception

As a Specialist, As a Storyteller, As Approachable Experts, As Trustworthy, Engaging & Community-Focused (on social media)

Copy Examples

• •✨ Just landed: a new gem from the Loire Valley! 🌿 This vibrant Sauvignon Blanc is bursting with zesty citrus and a hint of wildflowers – pure sunshine in a bottle. Crafted by a fantastic artisan winemaker who lets nature do its thing. Ready to get curious? Link in bio to explore! #EpiCurieux #NaturalWine #OrganicWine #LoireValleyWines #NewArrival #DrinkDifferently
• •🤔 Curious about Orange Wine? Let's explore together! + Our team's top picks this week! Ever wondered what the deal is with orange wine? It's not made from oranges, we promise! 😉 At Epi-curieux, we love demystifying the world of natural wine. Discover the ancient techniques and unique flavors of these fascinating 'skin-contact' wines. Plus, Jean-Baptiste shares his current obsession – a stunning orange from Italy that's perfect for late summer evenings...
• •Welcome to Epi-curieux! Your friendly guide to the exciting world of natural wines. From easy-drinking discoveries to complex connoisseur sips – let's find your next favorite bottle. Real wines, real stories. [Shop Now]
• •New to natural wine? No worries, we've got you! Epi-curieux makes exploring easy and fun. Discover delicious, honestly-made wines without any weird stuff. Start your adventure with our 'Curiosity Case' – handpicked to delight and surprise! 🌱🍷 #NaturalWineForBeginners #EpiCurieuxJourney #TasteTheDifference
• •Meet 'Le P'tit Canaille' mischievous by name, serious by nature (well, natural wine nature!). This Gamay is all about juicy red fruits, a hint of spice, and that irresistible glou-glou factor. Perfect for sharing with friends over a platter of charcuterie. The winemaker, a true character, believes in laughter, good soil, and minimal fuss. You can taste the joy in every sip! [Inspired by descriptions like for 'Mon'Ga']