Brand Tone

aspirational, sophisticated, and trustworthy. They also convey a sense of being natural, results-oriented, and caring.

Brand Values

• •Effectiveness & Results-Driven
• •Natural Ingredients & Quality
• •Sustainability & Environmental Responsibility
• •Wellness & Self-Care
• •Innovation & Evolution
• •Cruelty-Free
• •Customer & Community Care

Best Practices

• •Emphasize "Wellness Centered Beauty": Always connect the product benefits to the broader concept of overall well-being, self-care, and feeling good, not just looking good. Use words like "harmony," "nurture," "ritual," and "vitality."
• •Highlight Natural Efficacy with a Touch of Science: Speak to the power and purity of natural ingredients while subtly referencing the innovative science and research behind the formulations. Use phrases like "pioneering formulas," "advanced technology," and "natural botanicals."
• •Maintain an Uplifting and Sophisticated Voice: Use elegant, positive, and aspirational language. Avoid overly casual slang while still being approachable and engaging, especially on more informal platforms like TikTok.
• •Integrate Sustainability and Ethical Values Naturally: Weave in mentions of eco-friendly practices, cruelty-free commitments, and high-quality sourcing as inherent aspects of the brand's promise, rather than just standalone claims.
• •Focus on Personalized Experience and Results: Encourage customers to discover their unique skincare needs and how Epicuren can provide tailored solutions leading to tangible, positive changes in their skin. Use phrases like "curating the perfect skincare ritual" and "transformative results."

Social Perception

high-quality, luxury skincare brand that effectively combines natural ingredients with scientific innovation. Customers and beauty professionals often view it as a trustworthy and effective solution for various skin concerns, particularly for those seeking anti-aging and natural skincare options. The commitment to sustainability and cruelty-free practices also contributes positively to its perception.

Copy Examples

• •Headline: Unveil Your Radiance. Naturally. Body: Discover the transformative power of Epicuren Discovery. Our scientifically advanced, natural ingredient-based skincare is designed to bring forth your skin's inherent vitality. Experience the harmony of wellness and beauty. #EpicurenGlow #NaturalSkincare #LuxuryBeauty
• •Headline: Beauty That Cares. For Your Skin & Our Planet. Body: At Epicuren Discovery, results and responsibility go hand-in-hand. Indulge in luxurious, effective skincare crafted with sustainably sourced ingredients and eco-conscious practices. Feel good inside and out. #SustainableBeauty #CrueltyFreeSkincare #EpicurenValues
• •Headline: The Science of Ageless Skin. The Art of Nature. Body: Experience the Epicuren difference. Our pioneering enzyme technology and potent natural botanicals work synergistically to rejuvenate and restore. Personalized rituals, powerful results. #AntiAging #SkincareScience #WellnessJourney
• •Headline: More Than Skincare, It's a Ritual of Self-Love. Body: Elevate your daily routine with Epicuren Discovery. Each product is a testament to our commitment to your well-being, offering a luxurious experience that nurtures your skin and soul. Because beauty comes in many forms. #SelfCareSunday #MindfulBeauty #EpicurenExperience
• •Headline: Trusted by Experts. Loved by Skin. Endorsed by Nature. Body: For over 40 years, Epicuren Discovery has been the choice for those who seek unparalleled results without compromise. Join the community that values effective, natural, and ethically made skincare. #ProvenResults #SkincareExperts #ConsciousBeauty