Brand Tone

Knowledgeable & Passionate, Approachable & Friendly, Enthusiastic & Curious, Curated & Discerning

Brand Values

• •Quality & Craftsmanship
• •Discovery & Exploration
• •Community & Connection
• •Knowledge Sharing
• •Customer Satisfaction

Best Practices

• •Speak the Language of Beer Lovers (Passionately but Inclusively): Use common beer terminology where appropriate (e.g., "hoppy," "malty," "IBU," "ABV," "hazy") but always aim to explain or provide context if the term might be niche, ensuring both connoisseurs and curious newcomers feel welcome.
• •Tell the Story Behind the Beer: Don't just list products. Share details about the brewery, the brewing process, the origin of the style, or interesting tasting notes. This adds value and aligns with the "knowledge sharing" and "curated" aspects of the brand.
• •Maintain an Enthusiastic and Positive Voice: Convey genuine excitement for the products and the world of craft beer. This passion is infectious and helps build a connection with customers.
• •Encourage Interaction and Community: Ask questions, run polls, and respond to comments and messages promptly and thoughtfully. This reinforces the "community and connection" value.
• •Be Visually Descriptive: Since taste and smell can't be conveyed directly online, use evocative language to describe the aromas, flavors, and appearance of the beers. Help customers imagine the experience of drinking the beer.

Social Perception

A Specialist Retailer, Trustworthy & Reliable, For Enthusiasts by Enthusiasts, A Hub for Beer Discovery

Copy Examples

• •Just tapped into something truly special! ✨ Say hello to [Beer Name] from the incredible folks at [Brewery Name]. Expect [mention 1-2 key tasting notes, e.g., 'waves of tropical fruit with a smooth, piney finish']. Ready to explore? Link in bio to discover your next favorite! #CraftBeer #NewBrew #TheEpicureanBeers #BeerDiscovery #DrinkGoodBeer
• •Sour beer season is in full swing! сезону If you're curious about tart, refreshing brews, or already a dedicated fan, we've curated a lineup that will make your taste buds sing. From subtly zesty to boldly puckering, find your perfect sour adventure with us. What's your go-to sour style? Let us know below! 👇 #SourBeer #CraftBeerLover #EpicureanSelection #BeerGeek #SummerSippers
• •This month, we're raising a glass to the masterminds at [Brewery Name]! We chatted with head brewer, [Brewer's Name], about their passion for [mention a specific technique or beer style they are known for] and the inspiration behind their latest award-winning [Beer Name]. Dive into their story and discover why we're so thrilled to feature their exceptional beers. Read the full interview on the blog! #MeetTheBrewer #CraftBrewing #BeerStories #TheEpicureanJourney
• •🍻 Fresh Drops & Hidden Gems: Your Weekly Epicurean Beer Update!
• •It's #ThirstyThursday! If you could only drink one beer style for the rest of the month, what would it be and why? We're leaning towards a classic, crisp Pilsner today, but always open to persuasion! 😉 Share your picks! #BeerChat #CraftBeerCommunity #EpicureanPicks #AskTheCommunity