Brand Tone

Professional, trustworthy, and pragmatic, with strong undercurrents of conscientiousness and quality.

Brand Values

• •Quality & Durability
• •Sustainability & Environmental Responsibility
• •Made in the USA & Craftsmanship
• •Practicality & Functionality
• •Innovation
• •Integrity & Transparency

Best Practices

• •Prioritize Clarity and Information: Focus on clearly communicating the benefits, materials, and features of the products. Avoid overly casual or slang language. The tone is knowledgeable, not chatty.
• •Emphasize Durability and Quality Consistently: Use strong verbs and adjectives that convey longevity, resilience, and superior performance (e.g., "robust," "enduring," "precision," "superior").
• •Integrate Sustainability Naturally: Weave in mentions of eco-friendly materials, sustainable practices, and "Made in the USA" as core attributes, not afterthoughts. It should feel inherent to the brand's DNA.
• •Maintain a Professional and Trustworthy Voice: Ensure all copy is well-written, grammatically correct, and free of hype or exaggerated claims. The voice should inspire confidence in the brand's expertise and product integrity.
• •Speak to the Discerning Customer: Address the audience as individuals who value quality, performance, and make conscious purchasing decisions. Highlight how Epicurean products meet their needs for a functional, reliable, and responsible kitchen.

Social Perception

High-Quality Products, Eco-Conscious Choice, Reliability, Worth the Price, Aesthetic Appeal

Copy Examples

• •Headline: Built for Your Craft. Designed for a Greener Earth. Body: Epicurean cutting surfaces aren't just made; they're engineered. From sustainably sourced Richlite to our Made in the USA promise, experience the durability and eco-conscious design that serious cooks trust.
• •Social Media Post (if applicable) / Short Ad: Tired of cutting boards that warp, stain, or dull your knives? Epicurean offers a smarter, stronger, and more sustainable solution. Dishwasher safe, knife-friendly, and built to last. Upgrade your kitchen essentials.
• •Product Description Snippet: Our signature Richlite cutting surfaces are NSF certified, ensuring a non-porous and exceptionally hygienic preparation area. Kind to your knives and the planet, each board embodies our commitment to quality and environmental stewardship.
• •Email Subject Line: The Last Cutting Board You'll Need to Buy? Email Body Snippet: At Epicurean, we believe in tools that endure. Our American-made cutting surfaces and utensils are crafted for lasting performance, backed by sustainable practices you can feel good about. Discover the Epicurean difference.
• •"About Us" Page Excerpt: Born from innovation and a commitment to sustainability, Epicurean transforms eco-friendly wood fiber composite into premium kitchenware. Every cut, every chop, every meal prepared with an Epicurean tool is a testament to lasting quality and responsible craftsmanship.