Brand Tone

Friendly and Approachable, Customer-Focused, Trendy and Enthusiastic, Reassuring and Reliable

Brand Values

• •Quality
• •Exceptional Customer Service
• •Convenience
• •Curated Style
• •Passion

Best Practices

• •Develop a Tone of Voice Guide: Clearly define the brand's personality, key message pillars, preferred vocabulary (and words to avoid), and provide examples. Share this with everyone who creates content.
• •Speak Your Customer's Language: Understand the target audience and use language, references, and a level of formality that resonates with them. If the audience is younger and trend-aware, incorporate current slang or a more casual feel where appropriate.
• •Prioritize Clarity and Friendliness: Ensure copy is easy to understand, avoids overly technical jargon (unless specific to a product and explained), and maintains a welcoming, helpful tone, even when addressing potentially negative topics like returns or issues.
• •Use Storytelling and Emotion: Connect with customers by telling stories about the products, the lifestyle they represent, or how the brand aims to improve their experience. Use enthusiastic and positive language.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website matches the tone on social media, in emails, and in any customer service interactions. Regular audits of content across platforms can help maintain this consistency.

Social Perception

Positive (Directly Associated), Neutral to Limited (Broader Online Presence), Potential for Confusion (Negative - Misattributed), Mixed (Specific Product/Instance on Social Media)

Copy Examples

• •Homepage Banner: Your Next Favorite Outfit Just Dropped 🔥. Shop the latest from top brands. Free shipping on all US orders!
• •Product Collection Intro: Level up your look with our handpicked collection of [Brand Name] gear. Style, comfort, and good vibes only.
• •About Us Snippet: We're not just a store; we're your go-to for epic style. Passionate about quality and obsessed with customer happiness – that's the EpicStores promise.
• •Email Sign-up: Don't miss out! Join the Epic Insider list for exclusive drops, style tips, and a sweet little something on your first order. 😉
• •Social Media Post (New Arrivals): Fresh heat just landed! 👟 T-shirts, hoodies, and all the must-haves to keep your style on point. Tap to shop or swing by an EPIC Outfitters store!