Brand Tone

Expert & Knowledgeable, Helpful & Empowering, Approachable & Friendly, No-Nonsense & Practical, Confident & Reassuring, Passionate (about cycling)

Brand Values

• •Empowerment: Helping cyclists gain skills and independence in bike maintenance.
• •Quality: Providing high-quality components, custom-machined parts, and durable kits.
• •Value/Affordability: Offering cost-effective alternatives to expensive OEM kits.
• •Customer Focus & Service: Providing excellent support, comprehensive instructions, and educational resources.
• •Problem Solving/Innovation: The company was founded to solve a problem (expensive kits) and continues to refine its products.
• •Accessibility: Making bike maintenance achievable for everyone, from beginners to experienced mechanics.

Best Practices

• •Speak the Cyclist's Language: Use terminology familiar to cyclists (e.g., "spongy brakes," "crisp feel," "trail," "workshop") but always explain technical aspects clearly, especially in guides. Avoid overly complex jargon without explanation.
• •Focus on Empowerment and Solutions: Frame copy around how your products help the cyclist solve a problem, learn a skill, save money, or improve their riding experience. Emphasize the "DIY" satisfaction.
• •Maintain an Expert yet Approachable Voice: Share knowledge confidently, but always be helpful and encouraging, especially for beginners. Let the passion for cycling shine through.
• •Highlight Quality and Value Proposition: Consistently remind customers of the high-quality components and the cost savings compared to alternatives, reinforcing why Epic Bleed Solutions is the smart choice.
• •Be Consistent Across All Channels: Ensure the helpful, expert, and empowering tone is present on the website, social media posts, video descriptions, email newsletters, and customer service interactions. This builds trust and brand recognition.

Social Perception

Trusted Specialist, Go-To for DIY Maintenance, Good Value Provider, Helpful Resource, Generally Positive

Copy Examples

• •Headline: Spongy Brakes? Stop Paying Shop Prices! Body: Get that crisp brake feel back yourself! Our [Specific Brake Model] Bleed Kit has everything you need – quality parts, easy instructions, and the satisfaction of a job well done. Bleed like a pro, save your cash. Shop now! (Focus: Problem/Solution, Value, Empowerment)
• •Headline: Your Bike's Best Friend: The Epic Universal Bleed Kit. Body: Got multiple bikes? Different brake brands? No problem! Our Universal Bleed Kit is the ultimate workshop companion. High-quality, compatible with almost everything, and backed by our expert guides. Keep all your rides stopping perfectly. (Focus: Versatility, Quality, Expertise)
• •Headline: Don't Fear the Bleed. Master It. Body: Hydraulic brake bleeding sounds complex, but we make it simple. Our clear, step-by-step video guides and perfectly matched kits empower you to take control of your bike's performance. Ready to become a bleed hero? (Focus: Overcoming Intimidation, Empowerment, Support)
• •Headline: Born from Frustration. Built for Performance. Body: We started Epic Bleed Solutions because, like you, we wanted top-quality brake maintenance without the premium price tag. Our hand-built kits use custom-machined adaptors and tough tubing, designed to get you back on the trail, fast. (Focus: Origin Story, Quality, Reliability)
• •Headline: Weekend Warrior to Workshop Wizard. Body: Whether it's your first time or your fiftieth, our bleed kits and expert advice help you achieve perfect braking. From comprehensive kits to individual spares, we’ve got your back. Stop faster, ride confident. (Focus: Inclusivity, Support, Benefit-Oriented)