Brand Tone

sophisticated, artistic, minimalist, educational, and poetic

Brand Values

• •Artistry & Craftsmanship
• •Exclusivity & Curation
• •Sensory Experience
• •Minimalism & Elegance
• •Knowledge & Discovery

Best Practices

• •Embrace Poetic and Evocative Language: Always use descriptive, sensory language. Instead of saying a perfume "smells good," describe what it "evokes." Use metaphors and storytelling to connect scents to emotions, places, and memories.
• •Maintain a Minimalist Approach: Keep copy concise and impactful. In social media, let the high-quality visuals do most of the talking. The text should complement, not clutter, the aesthetic. White space is as important in the text as it is in the design.
• •Educate, Don't Just Sell: Frame product information as a form of education. Share the inspiration behind a scent, the history of the perfume house, or the specific qualities of a rare ingredient. This builds authority and provides value beyond the transaction.
• •Use the Brand Name as a Guiding Theme: Continuously reference the concept of "Éphémères"—fleeting moments, transient beauty, and lasting memories. This reinforces the brand's core philosophy and adds a layer of intellectual depth to the copy.
• •Consistency Across Languages: When providing text in multiple languages (like Spanish and English), ensure the translation captures the same sophisticated and poetic tone, not just the literal meaning. The feeling and brand voice must remain consistent regardless of the language.

Social Perception

a trusted and expert source for high-quality, unique perfumes; perceived as a luxury curator rather than a simple retailer, reinforcing an exclusive and "hidden gem" status

Copy Examples

• •Some stories are told in scent. Discover the new narrative from [Perfume Brand]. A composition of smoked leather, midnight jasmine, and a whisper of cardamom. Fleeting, yet unforgettable. Available now. #ephemeres #AuthorPerfumery #NicheFragrance
• •Beyond Fragrance. An Olfactory Library. Explore scents that define moments.
• •Memory is a landscape painted in scent. [Perfume Name] is an exploration of a summer evening in the Mediterranean, captured through notes of sun-drenched fig, salt on the skin, and the cool shade of cypress trees. It doesn’t just scent the skin; it transports the soul.
• •New Arrivals: The Art of Olfactory Storytelling
• •The ephemeral, made eternal. Your new signature scent awaits. Swipe up to explore.