Brand Tone

Premium & Quality-Focused, Innovative & Creative, Customer-Centric & Responsive, Proudly American-Made, Passionate & Enthusiastic (especially when associated with Swag Golf)

Brand Values

• •Quality Craftsmanship
• •Innovation & Creativity
• •Customer Satisfaction
• •American Manufacturing
• •Collaboration

Best Practices

• •Be Transparent: Address the recent changes and allegations directly and honestly. Explain the rationale behind business decisions, especially those impacting product origin and workforce.
• •Reaffirm Core Values (If Still Applicable): If quality, craftsmanship, and customer satisfaction remain priorities, communicate this consistently through all channels. If values have shifted (e.g., away from "Made in USA"), update messaging accordingly to avoid misleading consumers.
• •Show, Don't Just Tell: If quality is still a focus, use high-quality visuals, detailed product descriptions, and customer testimonials (if new ones can be ethically obtained) to demonstrate it.
• •Engage with Your Community: Monitor social media and forums. Respond to concerns and feedback respectfully and constructively, even if the feedback is negative.
• •Ensure Consistency Across All Touchpoints: All marketing materials, website copy, social media posts, and customer service interactions should reflect the defined brand tone and values. Internal communication is also key to ensure employees understand and convey the brand message accurately.

Social Perception

Historically Positive, Association with "Swag", Current Uncertainty & Negative Sentiment (Post-July 2024 Allegations)

Copy Examples

• •Headline: Elevate Your Game, Define Your Style. Body: Don't settle for ordinary. Our American-made headcovers are crafted with unparalleled quality and a passion for unique design. Protect your clubs, express your personality.
• •Headline: From Your Vision to the Fairway. Body: Dream up your perfect headcover, and let our artisans bring it to life. EP Headcovers: Where quality craftsmanship meets your unique creative vision.
• •Headline: The Standard in Headcover Excellence. Body: For years, discerning golfers and top clubs have trusted EP Headcovers for superior protection and standout designs. Experience the difference quality makes.
• •Headline: More Than a Headcover. It's a Statement. Made in the USA. Body: Invest in lasting quality and support American craftsmanship. Our headcovers are meticulously designed and built to be as unique as your game.
• •Headline: Unmatched Quality. Unforgettable Designs. Body: We're obsessed with the details, from initial concept to the final stitch. Discover headcovers that are built to impress and made to last.