Brand Tone

Enthusiastic & Passionate, Customer-Centric & Supportive, Professional & Expert, Approachable & Friendly, Direct & Clear

Brand Values

• •Quality & Performance
• •Customer Satisfaction
• •Reliability & Trust
• •Expertise & Customization
• •Accessibility (to Gaming)
• •Support

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., Enthusiastic, Expert, Supportive, Relatable) with examples of do's and don'ts. Share this with everyone who creates content.
• •Prioritize "You" over "We": Focus on the customer's needs, benefits, and aspirations. Instead of "We offer great PCs," try "You get a PC built for ultimate performance."
• •Use Strong Verbs and Evocative Language (aligned with enthusiasm): Words like "unleash," "dominate," "conquer," "craft," and "elevate" can create excitement, but use them authentically where appropriate.
• •Maintain Clarity and Avoid Jargon (unless speaking to a highly technical audience directly): While expert, ensure the language is accessible, especially when "making computer gaming easy for everyone" is a goal. If technical terms are necessary, briefly explain them or use them in a context that implies benefit.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and customer service interactions is harmonious and reflects the same core brand personality. Regularly review content across platforms.

Social Perception

Positive Customer Experiences, Reliable Builder, Responsive & Helpful, Growing Presence

Copy Examples

• •Headline: Stop Dreaming, Start Dominating. Body: Your ultimate gaming rig is waiting. At EPG Computers, we meticulously craft high-performance PCs with top-tier components, so you can unleash your full potential without the guesswork. Get expert advice and a build that’s made for you. Call to Action: Explore Our Builds!
• •Headline: Performance You Can Trust. Service You’ll Love. Body: Tired of lag and subpar support? EPG Computers delivers uncompromising quality and stellar customer service. From your first question to post-purchase support, we’re here to ensure your PC experience is flawless. Call to Action: Why Choose EPG?
• •Headline: Custom Power, Zero Hassle. Body: Tell us your dream setup, and we'll make it a reality. EPG Computers offers expert customization, using only recognized brand parts for peak performance and reliability. Get into PC gaming easier and faster than ever before! Call to Action: Customize Your PC Today!
• •Social Media Post (Image: Sleek PC build with RGB lighting): Text: Light up your game! 🔥 This EPG beast is packed with [mention key component, e.g., the latest RTX 4070] and ready to crush your favorite titles. What game would you play first? #PCGaming #CustomPC #EPGComputers #GamingSetup #HighPerformance Call to Action: See a similar build on our site! [Link]
• •Email Subject: Your PC Upgrade Awaits – Expertly Built, Just for You. Body: Hey [Customer Name], still thinking about that performance boost? At EPG Computers, we don't just build PCs; we craft experiences. Enjoy peace of mind with our premium components, performance guarantee, and dedicated support. Let’s build your dream machine. Call to Action: Get a Free Consultation! [Link]