Brand Tone

Playful & Energetic, Engaging & Community-Focused, Enthusiastic & Exciting, Informative, Direct & Promotional

Brand Values

• •Fun & Imaginative Play
• •Safety & Quality
• •Innovation
• •Customer Satisfaction & Service
• •Community Building
• •Educational Value

Best Practices

• •Prioritize 'Play' and 'Fun': Ensure that the language used consistently evokes a sense of enjoyment, excitement, and the joy of play. Use active verbs and enthusiastic adjectives.
• •Keep it Energetic and Engaging: Especially for social media, use short, punchy sentences, questions, emojis (where appropriate), and calls to action that encourage interaction and participation.
• •Emphasize Safety Alongside Adventure: When describing products like toy guns, balance the 'excitement' with reassurance about safety features and responsible play. This builds trust, especially with parents.
• •Foster Community: Use inclusive language ('Join us,' 'Be part of the squad') and encourage user-generated content to make customers feel connected to the brand.
• •Develop a 'Brand Voice Chart': Create a simple internal guide that outlines core tone characteristics (e.g., Playful, NOT Reckless; Energetic, NOT Aggressive; Friendly, NOT Over-familiar) with examples of 'say this, not that' to ensure all content creators are aligned.

Social Perception

Provider of Fun & Engaging Toys, Mixed Quality/Durability, Good for Creative & Active Play, Value for Money (Generally), Focus on Toy Guns

Copy Examples

• •Headline (Gel Blaster): Unleash the Fun! 🚀 Grab your EP Exercise N Play Blaster and conquer the backyard! #GelBlasterBattle #OutdoorFun
• •Social Media Post (Building Blocks): Stack 'em high, build your dreams! 🏰 What amazing worlds will your little architect create today with our new STEM Creator Blocks? Show us your masterpieces! #EPExerciseNPlay #CreativeKids #BuildingFun
• •Product Description Snippet (Toy Gun): Ready for epic adventures? Our new Striker X-100 foam dart blaster is lightweight, safe, and packs a punch of excitement! Perfect for active play and making awesome memories. Get yours and let the games begin! #ToyGun #ActionPacked
• •Email Subject Line (Promotion): 💥 Blast Off with Savings! 15% OFF Your Next Adventure with EP Exercise N Play!
• •Website Banner (Community Focus): Join the EP Play Squad! 👋 Share your fun, get exclusive sneak peeks, and be part of a community that loves to play! #WeLovePlay #EPCommunity