Brand Tone

informative, technical, and customer-support oriented

Brand Values

• •Quality and Performance
• •Innovation
• •Customer Focus and Support
• •Passion for Vintage Cars
• •American Made/Engineered

Best Practices

• •Focus on Benefits, Supported by Features: While the product is technical, lead with how it improves the driving experience (e.g., "effortless parking," "confident highway cruising") then explain the features that deliver this (e.g., "adjustable potentiometer," "electric motor").
• •Maintain a Helpful and Supportive Voice: Acknowledge that classic car modification can be complex. Position the brand as a knowledgeable partner, offering clear explanations and readily available support. This aligns with their praised customer service.
• •Use Clear, Direct Language: Avoid overly complex jargon where possible, but don't shy away from necessary technical terms when explaining the product. Ensure explanations are easy to understand for a mechanically inclined audience.
• •Show, Don't Just Tell (with a nod to passion): Incorporate language that reflects a genuine love for classic cars. Phrases like "preserve the classic feel," "enhance your prized possession," or "get back to enjoying the drive" can resonate with the target audience.
• •Be Confident and Authoritative: As experts in EPAS conversions, the copy should project confidence in the product's quality, engineering, and the positive impact it will have on the vehicle.

Social Perception

The brand is perceived as offering a valuable solution for classic car owners wanting to upgrade to power steering, especially to get rid of older, leak-prone hydraulic systems or to add power steering to manual-steering cars.

Copy Examples

• •Headline: Modernize Your Classic's Steering Without Losing Its Soul. Body: Experience the joy of effortless parking and confident highway cruising in your vintage vehicle. Our EPAS Performance electric power steering kits deliver smooth, adjustable assistance, engineered for your classic car. Keep the timeless style, upgrade the drive.
• •Headline: Precision Steering for Your Passion Project. Body: Installing an EPAS Performance system means more than just power steering; it's about enhanced control and a more connected driving experience. Our meticulously engineered kits are designed for seamless integration, backed by dedicated technical support to guide your upgrade.
• •Headline: Tired of Wrestling Your Classic? There's a Better Way. Body: Say goodbye to arm-straining maneuvers and leaky hydraulic pumps. EPAS Performance offers a clean, efficient, and adjustable electric power steering solution. Enjoy every drive, from the tightest parking spot to the open road.
• •Headline: Engineered for Enthusiasts, By Enthusiasts. Body: At EPAS Performance, vintage cars are our passion. That's why we've dedicated ourselves to developing top-quality electric power steering systems that bring modern comfort and performance to the classics you love. Drive more, worry less.
• •Headline: The Invisible Upgrade with a Huge Impact. Body: Our EPAS systems are designed to be discreet, tucking away neatly under the dash. But the improvement to your car's handling and your overall driving enjoyment will be impossible to miss. Discover the EPAS Performance difference.