Brand Tone

Elegant & Sophisticated, Confident & Assured, Aspirational yet Accessible, Passionate & Story-Driven, Modern & Clean

Brand Values

• •Timeless Design
• •Quality Craftsmanship
• •Affordable Luxury
• •Elegance & Sophistication
• •Customer Satisfaction & Storytelling
• •Belgian Heritage/Design
• •Innovation

Best Practices

• •Focus on benefits and emotion, not just features.
• •Weave the narrative of Belgian design, passion for watchmaking into product descriptions.
• •Emphasize the 'Affordable Luxury' aspect by highlighting value for money without compromising quality.
• •Use high-quality visuals showcasing the watches in elegant settings.
• •Maintain consistency in tone across all platforms, reinforcing the brand's core values.

Social Perception

Positive First Impressions, Aesthetically Pleasing, Good Value for a Young Brand, Actively building its presence on social media.

Copy Examples

• •Eonia: Bringing Eternity Into Everyday Life.
• •Discover timeless elegance designed in Belgium.
• •Experience affordable luxury with our meticulously crafted timepieces.
• •Eonia watches: Telling time, telling your story.
• •Precision meets passion: crafted with exceptional materials for enduring style.