Brand Tone

Conscious & Mindful, Elegant & Timeless, Authentic & Transparent, Calm & Serene, Empowering & Confident

Brand Values

• •Sustainability
• •Ethical Production
• •Quality & Durability
• •Timeless Design
• •Conscious Living
• •Transparency
• •Empowerment

Best Practices

• •Anchor in Your Core Values: Always circle back to sustainability, timelessness, and conscious living. Let these values naturally infuse your language rather than feeling forced. For EONA, this means consistently mentioning ECONYL®, responsible production, and the idea of "buying less, buy better."
• •Use Evocative & Sensory Language: Appeal to the feeling of the sun, the sea, and the comfort of the swimwear. Use words that evoke calmness, confidence, and a connection to nature, aligning with the serene and mindful aspects of the brand.
• •Maintain an Elegant & Understated Voice: Avoid overly casual slang, hype, or aggressive sales tactics. The tone should be sophisticated yet approachable, mirroring the timeless and high-quality nature of the products.
• •Educate & Inform Gently: Share the story behind the sustainable materials and ethical production without being preachy. Focus on empowering the customer to make a conscious choice by providing transparent information.
• •Ensure Visual & Textual Harmony: The copy should always align with the brand's visual identity (minimalist, natural, serene). The words should feel like a natural extension of the images and vice-versa, creating a cohesive and immersive brand experience.

Social Perception

Perceived positively within the eco-conscious consumer segment. A niche, high-quality, and environmentally responsible brand. Appeal to a discerning customer who values more than just aesthetics.

Copy Examples

• •Embrace the quiet rhythm of the sea. Our swimwear, crafted from regenerated ocean waste, is designed for moments of mindful connection – with yourself, and the world around you. Feel beautiful, feel conscious. #EONASwim #SustainableStyle #TimelessGrace
• •Beyond the trend. Beyond the season. EONA Swimwear is an investment in timeless design and a lighter footprint. Made with intention in Portugal from ECONYL® regenerated nylon. Discover pieces that tell a story of care. Shop consciously. [Shop Now Button]
• •The [Product Name] swimsuit: Where elegant design meets conscious creation. Sculpted from innovative ECONYL® regenerated nylon, this piece is a testament to slow fashion – designed to feel like a second skin and made to last beyond fleeting trends. Move with intention, swim with grace.
• •At EONA, we believe in the beauty of conscious choices. From the recycled materials we select to the timeless designs we create, every piece is a step towards a more sustainable future. It's about feeling good in your skin and wearing something made with care – for you, and for the world you move through. [Link to Blog Post on Conscious Living]
• •EONA Swimwear: For long summers and light footprints. Discover sustainable swimwear designed to make you feel confident and free. Crafted in Portugal from ECONYL® regenerated nylon. #SustainableSwimwear #ECONYL #MadeInPortugal #SlowFashion #TimelessStyle