Brand Tone

aspirational, feminine, and friendly

Brand Values

• •Femininity and Self-Expression
• •Quality and Style
• •Accessibility
• •Community

Best Practices

• •Maintain a Positive and Encouraging Voice: Always use uplifting and affirming language. Frame products as tools for self-expression and confidence.
• •Use a Conversational, Friendly Style: Write as if you're talking to a friend. Use emojis where appropriate (especially on social media) to add personality and warmth.
• •Highlight Femininity and Modernity: Consistently use descriptive words that evoke a sense of modern, effortless femininity in all product descriptions and posts.
• •Engage with the Community: Actively respond to comments and messages using the established brand tone. Ask questions in captions to encourage interaction and foster a sense of community.
• •Create a Style Guide: Develop a simple internal document outlining the brand's tone of voice, key messaging pillars, and approved vocabulary to ensure consistency across all platforms and anyone creating content for the brand.

Social Perception

The public perception of Eole seems largely shaped by its own curated online presence due to the limited number of independent reviews. The brand is perceived as a stylish and on-trend option for women's clothing in Chile. Followers on social media react positively to new arrivals and styling posts, indicating an engaged and appreciative audience. The use of local influencers suggests a strategy to build trust and relatability within the Chilean market. Without significant negative feedback or widespread press, the perception is neutral to positive, primarily held by its direct followers and customers.

Copy Examples

• •Your search for the perfect weekend dress is over. ✨ Meet the 'Florencia' dress – designed to make you feel as amazing as you look. Where would you wear it first? #EoleStyle #NewCollection
• •Elevate your office look with our new collection of versatile blazers. Powerfully feminine, effortlessly chic. Shop the collection now and redefine your workwear. #EoleWoman #PowerDressing
• •Outfit check! Transitioning from a day at the park to a night out with just one jacket. 😉 Obsessed with this look! #OOTD #ChileFashion #Eole
• •Hello, sunshine! ☀️ Our summer favorites are now on sale. Discover light, breezy pieces to complete your warm-weather wardrobe. Limited time only!
• •A little something special just for you... (Body: We saw you admiring our new arrivals! Here's a 10% discount on your next order to help you complete your look. Happy shopping! xo, The Eole Team)