Brand Tone

Enthusiastic, passionate, playful, cute ("kawaii"), community-focused, approachable, assertive, and principled.

Brand Values

• •Originality and Artistry
• •Community Engagement
• •Quality
• •Transparency
• •Passion for Fandom

Best Practices

• •Embrace Enthusiastic Language: Continue using positive, high-energy words and punctuation. Exclamation points, emojis (✨, 💕, 😭, 💖), and emotive emoticons (˶˃ ᵕ ˂˶) are core to the brand's voice. This conveys genuine passion.
• •Use Fandom-Specific Terminology: Speak the language of your audience. Reference characters, in-game items, and fan-created memes. This shows authenticity and proves the brand is a true part of the community it serves.
• •Maintain a Personal, Artist-First Voice: Always sound like a real person, not a corporation. Use "I" and "we" to refer to the brand, share personal anecdotes, and show the human side of the business. This builds a loyal following that wants to support an artist, not just buy a product.
• •Balance "Cute" with "Professional": While the tone is playful, ensure that essential information (pricing, shipping, pre-order dates) is always clear, concise, and easy to find. The cute aesthetic should be the wrapper for a professional and reliable customer experience.
• •Be Transparent and Assertive When Needed: Do not shy away from serious topics like art theft or production delays. Address these issues directly and confidently. This reinforces the brand's values of originality and trust, strengthening the customer relationship beyond simple transactions.

Social Perception

Highly positive, desirable, authentic, trustworthy, creative, and talented. Customers perceive enzumeii as a creator of high-quality, "cute" and sought-after fan merchandise.

Copy Examples

• •They're here! ✨ Our new Honkai: Star Rail Fluffy Friends keychains have officially dropped in the shop! (˶˃ ᵕ ˂˶) We're so obsessed with how these turned out and can't wait for them to join your adventures across the stars. Which one is your favorite? Let us know below! 👇 Shop link in bio!
• •So many of you showed up for our latest restock! Thank you for keeping us busy! We're working hard to get all your new friends on their way to you. 🚀 #smallbusiness #genshinimpact #packingorders #kawaii
• •Okay, so maybe our Neuvillette claw clip can't *quite* tame ALL hairstyles... but it'll look cute trying! 😂 Show us how you style your enzumeii clips! Tag us in your photos for a chance to be featured! #GenshinMerch #ClawClip
• •Your cart is waiting! Don't miss out on adopting your very own Bear of Teyvat. These soft, cuddly companions are designed by us with love and are waiting for a new home. Limited stock available—secure yours before they're gone again! Shop Now.
• •WE'RE COMING TO ANIME EXPO! ✈️ Find us at Booth M16! We're bringing new merch, con-exclusive items, and all your fluffy favorites. We absolutely cannot wait to see you all in person. Come say hi and grab some cute stuff! ✨ #AX2025 #ArtistAlley