Brand Tone

Artisanal, Confident, and Inclusive

Brand Values

• •Heritage and Craftsmanship
• •Universal Design
• •Customer-Inspired Quality
• •Simplicity and Focus

Best Practices

• •Lead with Heritage: Always anchor the brand story in its Sorrento roots and artisanal background. Use words like "handcrafted," "artisan," "legacy," and "Italian" to reinforce this core value.
• •Speak with Quiet Confidence: Avoid hype and fleeting trends. Use declarative and assured language when describing product quality and design philosophy (e.g., "We believe," "Our commitment is").
• •Emphasize "Unisex" and "Universal": Consistently include the inclusive nature of the products in descriptions. This is a key differentiator and value proposition that should be present across all marketing materials.
• •Focus on the Customer's Style: Frame the product as a tool for the customer's self-expression. The brand provides the perfected shape; the customer brings their unique style to it.
• •Maintain a Clean and Premium Aesthetic: The language should be as clean and well-constructed as the product itself. Avoid slang, overly casual language, or complex jargon to maintain the premium, artisanal feel.

Social Perception

The social perception is currently undefined and largely controlled by the brand's own messaging, aiming to project a high-quality, artisanal, and inclusive eyewear provider image due to a lack of external validation or feedback.

Copy Examples

• •The Art of Sorrento. The Shape of You. Born from a legacy of Italian artisans, our frames are handcrafted to be a part of your story. Discover the universally flattering fit of ENZO I SORRENTO.
• •Confidence, Handcrafted. We don't follow trends. We perfect shapes. Our unisex sunglasses are designed in Sorrento to offer timeless style and an flawless fit for every face.
• •Democratic Fashion. Artisanal Soul. Style belongs to everyone. That's why we create one-of-a-kind, unisex sunglasses inspired by you. Experience the quality of handmade Italian eyewear.
• •From Sorrento, With Passion. Every pair of our sunglasses carries the spirit of Italian craftsmanship. Made with premium, eco-friendly wood and superior lenses for a view as beautiful as the frame.
• •Your Style, Perfected. We found the perfect shapes, so you can find your perfect color. Explore our curated collection of unisex sunglasses and find the one that speaks to you.