Brand Tone

Aspirational & Empowering, Energetic & Motivational, Stylish & Trendy, Friendly & Inclusive, Confident & Bold

Brand Values

• •Empowerment: Helping individuals feel confident and strong on their fitness journey.
• •Quality: Providing high-performance, durable, and comfortable activewear.
• •Style: Believing that workout clothing can be both functional and fashionable.
• •Performance: Offering apparel designed to enhance the workout experience and support an active lifestyle.
• •Community/Inclusivity: Fostering a welcoming environment for their customers.

Best Practices

• •Use Empowering Language: Incorporate words and phrases that inspire confidence, strength, and motivation (e.g., "unleash," "conquer," "elevate," "empower," "define your style").
• •Highlight Style and Functionality: Emphasize that EnvyWear activewear combines fashion with high performance.
• •Showcase Quality and Comfort: Mention the high-performance materials, durability, and comfort of the activewear.
• •Foster a Sense of Community: Refer to the "ENVYWEAR family" where appropriate.
• •Use Confident and Bold Language: Take inspiration from collection names like "BeastMode" and product descriptions like the "Revenge Sweatshirt" to inject confidence into the copy.

Social Perception

Customers perceive the brand positively in terms of product quality, comfort, style, and efficient service (delivery, sizing).

Copy Examples

• •Welcome to the ENVYWEAR family, where your journey to strength and beauty begins!
• •Elevate your workout wardrobe.
• •Revenge Sweatshirt: Savage.
• •Where beauty meets flex.
• •Unleash your inner fitness goddess.