Brand Tone

Empowering & Confident, Supportive & Encouraging, Trustworthy & Transparent, Aspirational yet Accessible, Friendly & Engaging

Brand Values

• •Efficacy & Results
• •Customer Satisfaction & Trust
• •Ethical Practices
• •Quality & Safety
• •Natural Beauty Enhancement
• •Empowerment

Best Practices

• •Prioritize 'You' Language: Focus on the customer, their aspirations, their problems, and how Envolash provides the solution.
• •Emphasize Benefits Over Features: Always tie them back to the tangible benefits for the customer.
• •Incorporate Social Proof Authentically: Use customer testimonials, before & afters, and user-generated content consistently.
• •Maintain a Positive and Encouraging Voice: Frame it positively and manage expectations realistically but optimistically. Avoid overly clinical or fear-based language.
• •Be Consistent Across All Channels: The core tone (empowering, trustworthy, friendly) should be recognizable. Develop a simple style guide with key phrases and 'do's and don'ts' for anyone writing copy.

Social Perception

Positive Product Efficacy, Ethical Brand, Trustworthy, Good Customer Engagement, Community Focused

Copy Examples

• •Social Media Post (Instagram/Facebook - accompanying a before & after): Unlock your lash potential, naturally! ✨ Just like [Customer Name], you can achieve the longer, fuller lashes you've always dreamed of. Our vegan, cruelty-free serum is packed with nourishing ingredients to help you feel your most confident. Ready for your own transformation? Tap to shop! #EnvolashResults #LashGoals #VeganBeauty
• •Website Homepage Headline: Your Journey to Visibly Longer, Thicker Lashes & Brows Starts Here. Australian Owned, Vegan, Results Guaranteed.
• •Email Marketing Subject Line (for a promotion): Lash Love Awaits! ❤️ Treat Yourself to 20% Off Your Envolash Favourites!
• •Product Page Snippet (under 'Why Envolash?'): We believe in real results without compromise. That's why our hormone-free lash serum is lovingly made in Australia, 100% vegan, and never tested on animals. Experience the Envolash difference – confidence in every blink.
• •Retargeting Ad Copy: Still dreaming of those dream lashes? 😉 Envolash helps you get there with our proven lash & brow enhancing serums. Backed by real results and a money-back guarantee. Give your lashes the love they deserve!