Tono de Marca

Aspirational yet accessible, modern, stylish, convenient, positive, confident, and benefit-focused.

Valores de Marca

• •Style and Modernity
• •Affordability
• •Convenience
• •Quality
• •Customer Satisfaction

Mejores Prácticas

• •Acknowledge the importance of trust in online furniture shopping. Use customer testimonials (from verified positive experiences) in marketing materials. Consider adding a more detailed "Our Story" or "Our Process" section to the website to build a stronger connection with potential buyers.
• •Continue to use an aspirational yet accessible tone across all platforms. The voice should be knowledgeable and passionate about home decor, positioning the brand as a helpful expert in creating stylish living spaces.
• •Focus on benefits, not just features. Instead of just listing "electric recliners," talk about "unwinding at the touch of a button." This helps customers envision the furniture in their own lives.
• •Be transparent and manage expectations. Given the negative feedback regarding delivery times, it would be wise to be more transparent about potential delays. A message like "We're working hard to get your sofa to you as quickly as possible" can help manage expectations.
• •Use high-quality visuals to support the copy. The brand's focus on style and modern design requires high-quality, professional photography and videography. The copy should work in tandem with these visuals.

Percepción Social

Polarized: A segment perceives the brand as a reliable source for stylish and affordable furniture with good delivery, while another segment perceives it as untrustworthy due to negative experiences with delivery, product quality, and customer service.

Ejemplos de Copy

• •Moving in? Let's find the perfect centerpiece for your new living room. Our sofas blend modern style with sink-in comfort, all at a price that leaves more in your budget for the rest of your home. Plus, with 2-5 day delivery, you won't be sitting on the floor for long.
• •Introducing our new line of electric recliners. With features like built-in USB ports, LED lighting, and wireless charging, these sofas are more than just a place to sit—they're your personal comfort station. Upgrade your living room and unwind in style.
• •We believe beautiful furniture shouldn't break the bank. Explore our wide range of stylish sofas and find the perfect match for your home. With flexible financing options available, your dream living room is closer than you think.
• •It's waiting for you! The perfect fit for movie nights and lazy Sundays. Don't let your dream sofa get away. With our fast and free delivery, it could be the new heart of your home in just a few days.
• •A great sofa is the foundation of a great living room. Whether you've chosen a bold leather recliner or a plush fabric corner sofa, we're sharing our top tips for building a cohesive and stylish space around it. From choosing the right rug to finding complementary accent chairs, here's how to create a look you'll love.