Brand Tone

Welcoming & Friendly, Helpful & Solution-Oriented, Enthusiastic & Joyful, Stylish & Aspirational, Personal & Relatable, Empowering

Brand Values

• •Quality & Craftsmanship
• •Convenience & Simplicity
• •Customer Satisfaction & Delight
• •Personalization & Uniqueness
• •Community & Connection
• •Empowerment
• •Making a Good First Impression

Best Practices

• •Always Lead with "Welcoming": Whether it's ad copy, social media captions, or customer service emails, ensure the language feels inviting, approachable, and friendly. The goal is to make people feel good about their homes and their interaction with the brand.
• •Emphasize Ease and Joy: Highlight the convenience of the subscription and the delight of receiving and displaying the decor. Use words like "effortless," "simple," "joyful," "surprise," and "fabulous."
• •Showcase Quality and Care: Subtly weave in messages about the handcrafted nature, high-quality materials, and the thought that goes into each design and kit. This reinforces the value proposition.
• •Maintain a Positive and Enthusiastic Voice: Reflect the excitement of new seasons, holidays, and beautiful decor. Use upbeat language and expressive (but appropriate) emojis in social media.
• •Be Human and Relatable: Share the founder's story and the "why" behind the brand. In customer interactions, be empathetic and understanding. Authenticity builds trust and connection. When appropriate, acknowledge the busy lives of customers and how Entry Envy helps simplify one aspect of home styling.

Social Perception

Highly Positive, Innovative & Clever, High Quality & Beautiful, Giftable, Supportive of a Good Cause, Enhances Home Pride

Copy Examples

• •Headline: Effortless Elegance for Your Entryway. Year-Round. Body: Never worry about a bare front porch again! Entry Envy delivers beautifully curated, swappable decor right to your door. Personalize your sign once, and enjoy fresh, seasonal style all year long. Simple, stunning, and so you.
• •Social Media Post (Image: Close-up of a vibrant seasonal decor kit): Text: Unbox a little bit of happy! 😍 Our [Current Season/Holiday] decor kits are shipping now, packed with everything you need to make your entryway the envy of the neighborhood. Ready for a porch refresh in under 2 minutes? Tap to shop! #EntryEnvy #SeasonalDecor #HomeWelcome #CurbAppealMagic
• •Email Subject: Your Front Door's New Best Friend (and an exclusive offer!) Body: Hi [Customer Name], Imagine a front entry that always looks perfectly put-together, reflecting every season and celebration without you lifting a finger (almost!). That's the Entry Envy promise. Crafted with love and designed for delight, our custom signs and decor kits make it easy. **Bonus:** Start your subscription today and get 15% off your first decor kit!
• •Product Description Snippet (for a custom sign): More than just a house number, it's the first hello. Our handcrafted signs are designed to tell your story, beautifully. Personalize yours with your family name, a welcoming message, or sleek modern numbers, and let our interchangeable decor kits do the rest. Quality that lasts, style that evolves.
• •Blog Post/LinkedIn Article Excerpt (Founder's Voice): "When I started Entry Envy, it was about solving a personal problem – making my own front door more welcoming and easier to identify. But it quickly grew into a mission: to help other busy people create beautiful, joyful first impressions and, importantly, to empower women through skilled craft. Every sign we ship carries a piece of that passion."