Brand Tone

Aspirational yet accessible, friendly, and empowering. It aims to elevate home aesthetics with ease, using language that inspires desire for beautiful homes while remaining approachable and highlighting female craftsmanship and entrepreneurship.

Brand Values

• •Convenience and Simplicity
• •Quality and Craftsmanship
• •Personalization and Celebration
• •Customer-Centricity
• •Community and Connection

Best Practices

• •Lead with the 'Why': Always start with the benefit to the customer—effortless beauty, convenience, the feeling of a welcoming home. Instead of 'We sell signs,' use 'Create a welcoming entry with simplicity and convenience.'
• •Embrace the Founder's Voice: Continue leveraging Jennifer Lea's personal story and passion. Use her voice in blogs and social media captions to maintain authenticity and connect with the audience on a personal level.
• •Use 'Effortless' and 'Aspirational' Language: Consistently use words like 'simple,' 'easy,' 'in under a minute,' alongside 'elevate,' 'beautiful,' 'stunning,' and 'enviable' to balance the brand's practical and aspirational sides.
• •Highlight the 'Handcrafted by Women' Angle: This is a powerful differentiator. Weave the 'Handcrafted by women in the USA' message into product descriptions, social media posts, and email campaigns to reinforce the values of quality craftsmanship and female empowerment.
• •Tell Seasonal Stories: Frame each decor kit not just as a product, but as part of a larger story about celebrating the seasons, creating traditions, and marking the passage of time with beauty and joy. This transforms a simple purchase into a meaningful experience.

Social Perception

Entry Envy is perceived as a high-quality, innovative solution for home decor, offering convenience and delight through its subscription model. Customers feel 'obsessed' and receive compliments, validating the brand's promise of 'Entry Envy'. The founder's personal involvement, authenticity, and passion are key positive aspects, and the brand is seen as a thoughtful, complete service from packaging to simple installation.

Copy Examples

• •First impressions start at the front door. Make yours unforgettable. With Entry Envy, stunning curb appeal is no longer a chore—it's a subscription. Personalize your sign today and get seasonal decor delivered to your door. Effortless style is just a click away.
• •Hello, Autumn! 🍂 Your porch called, and it's ready for a cozy makeover. Our new Fall Collection is here, filled with rich colors and charming details, all handcrafted by women here in the USA. Unbox your new seasonal decor and refresh your entry in under 60 seconds. Welcome the season in style.
• •Busy schedule? We get it. That's why we created Entry Envy. Get beautiful, seasonal front porch decor delivered quarterly. No more last-minute store runs or decorating stress. Just simple, stylish, and stunning curb appeal. Thoughtful, easy, done.
• •We're absolutely glowing seeing how @[username] styled their new Summer Decor Kit! 😍 Your front door is your home's postcard to the world, and this one says 'Welcome!' Want to be featured? Tag us in your #EntryEnvy photos!
• •Give the gift of a beautiful welcome. An Entry Envy subscription is perfect for new homeowners, busy parents, or anyone who loves a festive touch. It’s more than a gift; it's a reminder every season that someone cares. Choose a gift subscription and deliver joy all year long.