Brand Tone

aspirational, friendly, and modern

Brand Values

• •Design and Style
• •Quality
• •Accessibility
• •Customer Happiness
• •Innovation

Best Practices

• •Always Speak from "Our House": Use inclusive and welcoming language. Phrases like "our new house," "we believe," and "we want to help you" create a sense of community and closeness with the customer.
• •Focus on the "Why," Not Just the "What": Instead of just describing a chair, talk about the moments that will be lived around it. Connect the product with emotions and experiences, reinforcing the value of "creating happy moments."
• •Maintain an Aspirational but Attainable Tone: Inspire customers with phrases like "set the trend" and "define your style," but always accompany them with the promise of "accessible prices" and quality, making the aspiration feel achievable.
• •Use a Friendly and Direct Voice: Address the customer directly ("your style," "your home"). Use a conversational and approachable tone that reflects the patient and friendly advice mentioned in testimonials.
• •Highlight the Trio of Values in All Communications: Ensure that messages, wherever possible, reflect the core values: modern design, accessible quality, and the creation of happy homes. This repetition will solidify the brand's identity in the consumer's mind.

Social Perception

positive, trustworthy, customer-centric, and reliable choice for modern and stylish home furnishings

Copy Examples

• •Headline: Your Style, Your Home, Your Rules. Body: Don't just decorate, define yourself. At Entresillas, you'll find the piece that tells your story. Discover furniture that sets the trend and creates unforgettable moments.
• •Headline: The Art of a Happy Home. Body: We believe happiness is designed. That's why we offer you quality furniture at accessible prices, so you can create a home where you always want to be. What happy moment will you create today?
• •Headline: From Our House to Yours. Body: Welcome to the new Entresillas. A space where design, quality, and good prices meet to help you create the home of your dreams. Explore our new collection and feel at home.
• •Headline: More Than a Chair, a Centerpiece. Body: Every detail counts. Our chairs are not just for sitting; they are for starting conversations, sharing laughter, and being the center of your best moments. Find yours.
• •Headline: Quality That You Can See and Feel. Body: We are committed to design that lasts. Our furniture is made to accompany you for years, filling your spaces with style and comfort. Invest in quality, invest in your home.