Brand Tone

Professional, expert, helpful, and approachable.

Brand Values

• •Quality
• •Expertise & Service
• •Durability & Natural Beauty
• •Local Identity

Best Practices

• •Lead with Quality and Durability: In every piece of communication, from social media captions to product descriptions, the primary message should revolve around the high quality and long-lasting nature of the cedar. Use phrases like "built to last," "natural resistance," and "premium quality."
• •Segment Your Audience: Tailor messaging for the two primary audiences. Use inspirational, benefit-driven language ("your backyard oasis") for homeowners and practical, efficiency-focused language ("on-time delivery," "consistent quality") for contractors and architects.
• •Showcase, Don't Just Tell: Prioritize visual content. Use high-resolution images and videos of completed projects on the website and social media. Accompany these visuals with captions that tell a small story about the project, mentioning the specific products used.
• •Embrace Your Expertise: Regularly publish blog posts or short video tips on topics like "How to Choose the Right Stain for Your Cedar Deck" or "3 Common Cedar Installation Mistakes to Avoid." This builds trust and positions the brand as a go-to authority.
• •Maintain a Consistent Local & Professional Tone: Ensure all copy, whether in French or English, reflects the brand's identity as a proud Quebec-based expert. Keep the language professional and helpful, avoiding overly casual slang while remaining approachable and ready to assist.

Social Perception

Generally positive, associated with sustainable building practices, and perceived as a specialized and knowledgeable supplier for quality cedar, meeting customer expectations for high standards and service.

Copy Examples

• •From our warehouse to your backyard oasis. This stunning patio was built with our Quebec White Cedar, chosen for its natural beauty and lasting durability. Ready to start your transformation? #CedarDeck #QuebecWood #OutdoorLiving #PatioGoals #EntrepotDuCedre
• •Quality That Builds Reputations. Partner with Entrepôt du Cèdre for premium cedar and expert service that your clients will notice. Get a quote for your next project.
• •Invest in timeless elegance. Our premium white cedar siding offers superior natural resistance to moisture and insects, ensuring a facade that not only looks stunning but endures through the seasons. Perfect for both contemporary and classic designs, it's the signature quality your project deserves.
• •Premium Cedar Supplier - Drummondville. Top-quality Quebec cedar, Sansin stains, and stainless hardware. For contractors and DIY. Get expert advice and fast delivery. Visit Entrepôt du Cèdre.
• •🤫 Shh... The Secret to a Fence That Lasts Decades... It starts with the right material. Discover why Quebec White Cedar is the builder's choice...