Brand Tone

elegant, natural, and aspirational, with a friendly and appreciative warmth.

Brand Values

• •Quality & Craftsmanship: Commitment to high-quality European linen and well-made products designed to last.
• •Natural & Sustainable: Deep respect for natural materials, particularly linen, and its eco-friendly attributes. The promise of being "kind to our world" is explicit.
• •Timeless Elegance & Beauty: Focus on classic, sophisticated designs that bring beauty and warmth into the home.
• •Well-being & Comfort: Belief that linen can transform everyday life by promoting relaxation, better sleep, and a sense of calm and purity.
• •Family Tradition & Intention: Rooted in family inspiration and a desire to create products that encourage slowing down and savoring space.
• •Customer Experience: Dedication to providing a positive shopping experience, transforming it into one "full of details."

Best Practices

• •Embrace "Elegant Simplicity": In all copy, from product descriptions to social media captions, use clear, refined language. Avoid overly technical jargon or overly casual slang. Focus on conveying the inherent quality and natural beauty of linen without excessive embellishment. Let the product's natural appeal shine through the words.
• •Weave in the "Why": Consistently connect products back to the core brand values: natural living, quality, timelessness, well-being, and family inspiration. For example, instead of just saying "soft sheets," explain how that softness contributes to "a sanctuary of calm and rest."
• •Speak with Warmth and Authenticity: Address the customer in a friendly, appreciative, and genuine manner. Share the story and passion behind the brand when appropriate. Use "we" to foster a sense of connection, and directly address the customer's desires for comfort, beauty, and a better quality of life.
• •Sensory and Evocative Language: Linen is a tactile product. Use descriptive words that appeal to the senses – touch (soft, crisp, smooth), sight (natural hues, elegant drape), and feeling (calm, refreshed, cozy). Paint a picture of the lifestyle Entrelinos enables.
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy always aligns with the visual aesthetic. The clean, natural, and aspirational imagery on Instagram and the website should be matched by copy that reflects these qualities. This consistency across all touchpoints reinforces the brand identity.

Social Perception

Customers who have purchased from Entrelinos generally express high satisfaction with product quality, aesthetics, and the resulting comfort and improved living. They often use words like "love," "game changer," and "actual cloud" to describe their experience with the products. While positioned as a premium, high-quality brand ("A true luxury with wonderful design"), the emphasis on natural living and well-being gives it a broader appeal than purely aspirational luxury. The focus on natural materials, transparency about their promise (e.g., "100% NATURAL," "KIND TO OUR WORLD"), and family-inspired story likely contribute to a perception of authenticity. The branding and product focus promote an image of tranquility, intentional living, and an appreciation for beauty in everyday life.

Copy Examples

• •Headline: Sink into Serenity. Discover the Cloud-Like Comfort of Our Linen. Body: Imagine a sleep so peaceful, it transforms your nights and energizes your days. Our 100% European linen bedding isn't just fabric; it's an invitation to experience unparalleled softness and natural comfort. Crafted with intention, designed for life. Explore the collection.
• •Headline: Timeless Beauty, Naturally Woven. Body: At Entrelinos, we believe in the enduring power of natural materials. Our linen, sourced from the finest European flax, brings a touch of understated elegance and lasting quality to your home. Each piece is a testament to craftsmanship, designed to be cherished for years to come. Bring home the art of living well.
• •Headline: More Than Linen. It's a Feeling. Body: It’s the gentle touch against your skin, the calming presence in your space, the quiet joy of surrounding yourself with natural beauty. Entrelinos is dedicated to crafting pieces that evoke peace and elevate your everyday moments. Experience the difference of true linen.
• •Headline: Dress Your Home in Nature's Finest. Body: From sunlit breakfasts to tranquil evenings, our linen home essentials are designed to enhance every moment. Breathable, durable, and effortlessly chic, linen is the natural choice for a home that reflects your love for quality and sustainable living. Kind to your skin, kind to our world.
• •Headline: The Art of Slow Living, One Thread at a Time. Body: Inspired by family tradition and a deep respect for the earth, Entrelinos invites you to embrace a more intentional way of life. Our meticulously crafted linen pieces are more than just products; they are an invitation to slow down, savor your space, and create meaningful moments. Discover the quiet luxury of living well.