Brand Tone

Authentic, Serene, and Earthy

Brand Values

• •Tradition and Heritage
• •Artisanal Craftsmanship
• •Connection to Nature
• •Family and Passion
• •Simplicity

Best Practices

• •Always Tell the Story: Weave the narrative of family, tradition, and the Mediterranean into all communications. Every product has a history that goes beyond its function.
• •Use a Sensory and Evocative Vocabulary: Employ words that trigger feelings of warmth, nature, and tranquility. Use Spanish terms like "barro," "sol," and "calma" where appropriate to reinforce authenticity.
• •Highlight the 'Handmade' Aspect: Emphasize that variations in color, shape, and texture are not flaws but marks of a unique, handcrafted piece. Use phrases like "unique pieces," "shaped by hand," and "perfectly imperfect."
• •Connect to a Place: Consistently reference the brand's origin in Cabo de Gata and the Mediterranean. This creates a powerful sense of identity and allows customers to buy into a lifestyle and location, not just an object.
• •Maintain a Personal Voice: Write copy from the perspective of "we" (Angy and Marta). Address the audience directly and share personal insights into the creative process to maintain the authentic, person-to-person connection.

Social Perception

The public perceives 'Entre Barro y Pitas' as a legitimate and high-quality artisan brand, deeply rooted in Spanish tradition. Customers see the brand as trustworthy and passionate. The brand is associated with a calm, natural, and mindful lifestyle. Owning their products is viewed as an appreciation for craft and a connection to a specific, beautiful place.

Copy Examples

• •Savor the calm of the Mediterranean with every sip. Our new Luna Mug, shaped by hand in our family studio, is a small piece of tradition to hold in your hands. Feel the warmth of the clay and the story of its making. #EntreBarroYPitas #HandmadeCeramics #CaboDeGata
• •From Our Family to Yours. Discover unique ceramic pieces that carry the soul of the Mediterranean and the legacy of two generations of artisans.
• •Inspired by the sun-drenched landscapes of Almería, this pitcher is more than a vessel; it’s a centerpiece. Each one is shaped and glazed by hand, making it perfectly imperfect. Ideal for serving cool water on a warm day or holding freshly picked flowers.
• •Tired of the mass-produced? Reconnect with tradition. At Entre Barro y Pitas, we are a mother and daughter keeping the art of Spanish pottery alive. Bring home a piece of our story. Shop the collection.
• •Entre Barro y Pitas is where our family's love for pottery comes to life. We are Angy and Marta, a mother-daughter team continuing a craft that began in 1989. In our small corner of the Mediterranean, we shape clay into timeless pieces that bring warmth and tradition to your home.