Brand Tone

Educational & Informative, Enthusiastic & Passionate, Approachable & Modern, Positive & Forward-Looking, Slightly Adventurous/Innovative

Brand Values

• •Sustainability
• •Health & Nutrition
• •Innovation & Future of Food
• •Quality
• •Transparency & Education
• •Taste & Culinary Exploration

Best Practices

• •Always Lead with Sustainability and Health: These are your core pillars. Ensure most copy, even if product-focused, subtly or overtly links back to these benefits.
• •Educate, Don't Just Sell: Acknowledge that insect consumption is new for many. Use copy to gently inform, address potential concerns, and highlight the "why" behind your products. Use clear, accessible language.
• •Maintain an Enthusiastic and Positive Voice: Convey passion for your mission. Focus on the exciting potential of insect cuisine and its positive impact, rather than dwelling on a "lesser of evils" environmental argument.
• •Encourage Culinary Adventure: Frame insect consumption as an interesting and tasty culinary experience. Share recipes, serving suggestions, and highlight flavour profiles to make it less intimidating and more appealing.
• •Be Visually and Verbally Cohesive: Ensure your copy's tone aligns with your visual branding (modern, clean, natural). Use language that resonates with a health-conscious, environmentally aware, and modern audience. Keep terminology consistent across all platforms.

Social Perception

Pioneering & Innovative, Environmentally Conscious, Niche but Growing, Curiosity & Skepticism, Positive for Early Adopters

Copy Examples

• •Headline (Website/Social Media): "Future-Proof Your Plate. 🌿 Deliciously sustainable protein, powered by insects. Discover the EntoSus difference."
• •Instagram Caption: "Fuel your day the smart way! 💪 Our cricket protein powder blends seamlessly into smoothies, giving you a complete protein punch without the planetary punch. Who’s ready to level up their nutrition? #EntoSus #SustainableProtein #InsectNutrition #HealthyHabits #FutureFood"
• •Product Description Snippet (for Insect Pasta): "Reimagine pasta night! Our insect-enriched fusilli offers a fantastic nutty flavour and a boost of natural protein. Good for you, even better for Earth. Cook, create, and contribute to a greener tomorrow. 🍝"
• •Facebook Post (Educational): "Did you know? Farming crickets uses 2000x less water than beef for the same amount of protein! 💧 Choosing EntoSus isn't just a meal, it's a statement for a healthier planet. Learn more about our impact [Link to blog/about page]. #SustainableLiving #EntoSusFacts #EatInsects"
• •Email Subject Line (Promotional): "Taste the Revolution! ✨ Special Offer Inside on EntoSus Insect Snacks."