Brand Tone

Empowering & Confident, Chic & Modern, Approachable & Friendly, Inspirational & Expressive

Brand Values

• •Empowerment & Self-Confidence
• •Timelessness & Enduring Style
• •Femininity & Understated Elegance
• •Quality Craftsmanship & Thoughtful Design
• •Simplicity & Versatility
• •Modesty & Dignity
• •Customer Satisfaction
• •Identity & Expression

Best Practices

• •Always Lead with Empowerment: Regardless of the specific product, frame the copy around how ENTI helps the customer feel confident, strong, and expressive. Use words like "empower," "confidence," "statement," "identity."
• •Emphasize Quality and Thoughtful Design: Even if addressing different product lines (contemporary vs. modest), highlight the care and intention behind the creation of the garments.
• •Maintain a Balance of Elegance and Approachability: The tone should feel sophisticated and chic, yet inviting and inclusive. Avoid overly technical jargon; focus on the feeling and the lifestyle.
• •Incorporate Storytelling (especially for the modest line): Referencing heritage, inspiration (like Chefchaouen), or the founder's mission can create a deeper connection and reinforce brand values.
• •Use Consistent Calls to Action that Align with Brand Values: Instead of just "Shop Now," consider phrases like "Express Your Style," "Discover Your Confidence," "Embrace Your Identity," to reinforce the brand’s core message.

Social Perception

A provider of trendy, California-inspired basics that are generally comfortable and stylish, though with some concerns about fabric quality versus price. Aims to be perceived as a statement of identity, offering elegant, high-quality modest wear that empowers women.

Copy Examples

• •Headline: ENTI: More Than Modest. It's Your Statement. Body: "Discover pieces crafted with passion, designed for the woman who dresses with intention. Our latest collection blends timeless elegance with contemporary modesty, empowering you to express your unique identity with confidence and grace. ENTI is you." Call to Action: Explore Your Style
• •Headline: Embrace Your Elegance. Feel the ENTI Difference. Body: "At ENTI, we believe clothing is a form of self-expression. Each garment is thoughtfully designed to make you feel beautiful, confident, and utterly yourself. From luxurious fabrics to empowering silhouettes, step into your power." Call to Action: Shop the Collection
• •Headline: Rooted in Heritage, Designed for Today. Body: "Inspired by the enchanting city of Chefchaouen, our designs carry a story of dignity and expression. ENTI brings you modest fashion that's not just a trend, but a celebration of your identity. Experience premium quality, delivered to your doorstep." Call to Action: Discover Our Story
• •Headline: Confidence, Woven In. Body: "Feel empowered every day with ENTI. Our collections are created for the modern woman who values both style and substance. We're dedicated to helping you feel strong, sophisticated, and ready to conquer your world in pieces that speak to who you are." Call to Action: Find Your Perfect Fit
• •Headline: Join the ENTI Sisters: Style, Modesty, Empowerment. Body: "Become part of a community that celebrates individuality and modest expression. ENTI offers beautifully crafted clothing that aligns with your values and elevates your everyday. Share your journey, inspire, and be inspired. #ENTIsisters" Call to Action: Follow Us & Share Your Look