Brand Tone

Caring, Positive, Playful, Reassuring, Trustworthy, and Benefit-Oriented

Brand Values

• •Pet Happiness and Well-being
• •Quality
• •Love and Care for Pets
• •Effectiveness/Solutions-Oriented
• •Comfort

Best Practices

• •Use Warm, Empathetic, and Slightly Playful Language: Incorporate words like loving, happy, joyful, snuggle, play, and adventure. Puns related to dogs (like pawsitively) can be used sparingly to maintain a lighthearted feel.
• •Highlight quality ingredients and desired outcomes (e.g., supports mobility, helps soothe anxiety).
• •Be Consistent Across All Channels: Whether it's website copy, product descriptions, email newsletters, or any future social media, the core tone of caring, positivity, and trustworthiness should shine through.
• •Develop a Simple Brand Voice Guide: Even a short document outlining key tone words (e.g., Caring, Joyful, Trustworthy, Gentle, Playful) and words to avoid (e.g., overly technical jargon, negative fear-mongering) can help anyone writing for the brand stay consistent.
• •Focus on benefits over features, emphasizing how the product improves the pet's life and the owner's peace of mind.

Social Perception

A new and emerging brand focused on pet happiness and well-being, with a commitment to quality and effective solutions. Aims to be seen as trustworthy and caring, addressing common pet issues with innovative products.

Copy Examples

• •WagsWonder: Crafted with love for your furry best friend, ensuring ultimate comfort and tail-wagging happiness!
• •Give your beloved companion the gift of relaxation with our calming chews. Pawsitively the best way to soothe anxiety and promote peaceful moments.
• •Premium quality supplements designed to support mobility and keep your dog feeling like a puppy again!
• •At WagsWonder, we believe every tail deserves a wag and every bark deserves a smile. Discover our collection of products designed for your pet's happiness and well-being.
• •Experience the WagsWonder difference. We're pawsitively obsessed with providing premium, safe, and effective solutions for your pet's needs.