Brand Tone

Authentic & Transparent, Caring & Gentle, Expert & Informative, Eco-conscious & Responsible, Positive & Hopeful, Desirable & Sensory

Brand Values

• •Sustainability & Eco-responsibility
• •Efficacy & Expertise
• •Authenticity & Transparency
• •Naturality & Organic Principles
• •Innovation
• •Made in France
• •Ethical Consumption

Best Practices

• •Always Lead with Values: Ensure every piece of copy subtly or overtly reflects Ensème's core values of sustainability, efficacy, authenticity, and naturality. For example, instead of just saying "effective," explain *why* (e.g., "effective thanks to potent upcycled botanicals").
• •Embrace Storytelling: Share the "why" behind Ensème – the mission to create a better planet, the origin of upcycled ingredients, the founder's passion. This builds an emotional connection and reinforces authenticity.
• •Use Clear, Gentle, and Positive Language: Avoid overly technical jargon unless explained simply. The language should feel as caring and natural as the products themselves. Focus on benefits and positive outcomes for both the user and the environment.
• •Be Specific and Transparent: When mentioning "upcycled ingredients," give examples if space allows (e.g., "enriched with nourishing oil from upcycled plum kernels"). This builds credibility and educates the consumer.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a product description, an Instagram caption, or a customer service email, the tone should remain recognizably Ensème – caring, expert, and eco-conscious. Create a simple brand voice guide for anyone writing on behalf of the brand.

Social Perception

Ensème is generally perceived very positively by its customers and the broader eco-conscious community. Customers see the brand as trustworthy, effective, and aligned with their values of sustainability and naturality. The products are considered high-quality, gentle, and pleasant to use. The brand is recognized as an innovator in upcycled cosmetics. There's an appreciation for their commitment to reducing waste and environmental impact. The "Made in France" aspect likely adds to the perception of quality and trustworthiness.

Copy Examples

• •Unlock nature's secret, twice loved. Introducing our new Radiance Serum, where potent botanicals meet innovative upcycling. We've given precious fruit seed oils a new purpose, blending them into a formula that’s as kind to your skin as it is to the planet. Experience visible glow, authentically. #EnsèmeBeauty #UpcycledSkincare #SustainableGlow
• •Wash away the day, not the planet. Our solid shampoo isn't just a bar, it's a promise – of gentle cleansing, vibrant hair, and a cleaner Earth. Crafted with upcycled ingredients and 100% natural goodness, it's care you can feel good about, from root to tip. #EnsèmeHaircare #SolidShampoo #EcoFriendlyBeauty
• •Beauty that gives back more than it takes. At Ensème, we believe in the power of nature and the ingenuity of science. That's why we transform overlooked natural co-products into luxurious, effective skincare. Join us in sowing the seeds for a more beautiful, sustainable future. #Ensème #ConsciousBeauty #MadeInFrance
• •Sophie says our Cleansing Balm is 'a daily pleasure' that leaves her skin 'ultra soft and nourished'! We love hearing how Ensème brings a touch of gentle, effective care to your routine. Real results, real ingredients, real love for your skin and our planet. Share your #EnsèmeStory! #CustomerLove #NaturalSkincare
• •Did you know over 50% of the goodness in our formulas comes from upcycled ingredients? It’s not just about creating exceptional skincare; it’s about respecting our planet’s resources and reinventing beauty, together. Choose Ensème for a routine that truly cares. #SustainableBeauty #UpcycledCosmetics #EnsèmeValues