Brand Tone

Aspirational & Artistic, Passionate & Enthusiastic, Community-Oriented (stated), Inconsistent (perceived by some due to controversies)

Brand Values

• •Inclusivity
• •Excellence & Quality
• •Artistry & Self-Expression
• •Ethical Practices
• •Creativity & Innovation

Best Practices

• •Ensure all messaging genuinely reflects the company's actions and values.
• •Connect product features to the core brand values of artistry, self-expression, and quality.
• •Use vivid and evocative language consistently.
• •Engage with and showcase the community responsibly.
• •Maintain transparency about product origins and ingredients.

Social Perception

Divided: Loyal Customer Base and Critical Voices. Indie Darling (Pre-Controversy). Under Scrutiny.

Copy Examples

• •Unleash your inner artist with shades that dance in the light. The [Palette Name] Palette: where cosmic shimmers and velvety mattes collide to let your unique vision shine. Handcrafted quality, infinite possibilities.
• •Beyond beautiful. Every Ensley Reign pigment is a promise of exceptional quality and vibrant expression. We meticulously craft our formulas, because your artistry deserves nothing less.
• •Dare to be you. Ensley Reign is more than makeup; it's your canvas for bold self-expression. Create, inspire, and show the world your unique sparkle.
• •Beauty in every reflection. We're dedicated to crafting exceptional makeup for every age, every identity, every style. Your beauty, celebrated.
• •Drench your lips in liquid light. Our Reign or Shine Lip Gloss delivers dazzling dimension and comfortable wear, because every smile deserves to sparkle.