Brand Tone

whimsical, artistic, expressive, and inclusive

Brand Values

• •Inclusivity
• •Creativity & Self-Expression
• •Quality & Excellence
• •Ethical Practices
• •Individuality & Authenticity
• •Transparency
• •Community

Best Practices

• •Develop a "Brand Voice Bible": Document key tonal attributes (e.g., whimsical, empowering, inclusive, artistic), preferred vocabulary (e.g., "magical," "otherworldly," "dazzling," "express"), and phrases to avoid. Share this with anyone creating content.
• •Embrace Storytelling: Weave narratives around product collections and shades that evoke the fantastical and artistic elements of the brand. Connect with the "dreamer" and "creator" aspects of your audience. (e.g., "Step into a world of whimsy and mystery...").
• •Prioritize Inclusive Language: Actively use language that welcomes and represents all individuals, regardless of age, skin tone, or identity. Reflect the brand's stated value of inclusivity in every message. (e.g., "Crafted for all skin tones & skill levels.").
• •Highlight Artistry and Empowerment: Focus on how the products enable self-expression and creativity. Use active, inspiring verbs that encourage customers to explore their unique style. (e.g., "Our products are designed to inspire individuals to express themselves boldly and authentically.").
• •Maintain Authenticity and Address Feedback: While the core tone is whimsical, ensure transparency and a human touch, especially when addressing customer concerns or community feedback. This builds trust and reinforces the brand's commitment to its values, even when discussing difficult topics. The way Ensley Reign has communicated during controversies (apologies, explanations) should be consistent with an underlying respect for their community.

Social Perception

High-quality indie brand offering unique, highly pigmented, and creative makeup, especially their multichrome and special effect eyeshadows. Responsive and supportive of the beauty community.

Copy Examples

• •Unleash your inner cosmos. Our new [Palette Name] palette features 12 otherworldly multichromes that shift with every spark of your imagination. Handcrafted for every artist, every dreamer, every you. Dare to create your own galaxy.
• •Let your lips do the talking, in shimmers and spells. Ensley Reign's Reign or Shine Lip Gloss in [Shade Name] glides on like liquid starlight, for a pout that’s as unique and fearless as your spirit. Vegan, cruelty-free, and divinely dazzling.
• •Instagram post about self-expression: Beauty has no rules, only reflections of your soul. At Ensley Reign, we celebrate every shade, every story, every way you choose to shine. Tag us in your most authentic looks – let’s inspire the universe together! #EnsleyReign #ArtistryForAll #ReignInYourBeauty
• •Email to subscribers about a new collection: Step into the [Collection Name] dreamscape! We’ve conjured a magical new collection where fantasy meets fierce. Discover [Product Type] that empower your creativity and honor your individuality. Because you were born to stand out.
• •Crafted with passion, pigmented for power. Our [Eyeshadow Name] single is lovingly hand-pressed in our Oregon studio, delivering intense color and a touch of magic to your fingertips. Express your art, one dazzling shade at a time.