Brand Tone

Friendly and Approachable, Playful and Child-Oriented, Helpful and Informative, Enthusiastic and Passionate

Brand Values

• •Focus on Youth
• •Quality and Safety
• •Accessibility and Choice
• •Customer Satisfaction
• •Joy and Passion for Riding

Best Practices

• •Embrace "Prunelle" as a Persona: Continue using "Prunelle" as a friendly guide and the voice of the brand. This creates a unique, memorable, and approachable personality.
• •Use Playful and Positive Language: Incorporate cheerful words, emojis (especially 🐴, 🦄, ✨, 😊, 🎠), and enthusiastic phrasing. Keep sentences relatively simple and upbeat, suitable for a brand catering to children (and their parents).
• •Maintain a Child-Centric Focus: Always speak to the needs, joys, and challenges of young riders and their parents. Highlight safety, comfort, and fun.
• •Be Encouraging and Supportive: Position the brand as a partner in a child's equestrian journey. Offer tips, advice, and celebrate small achievements.
• •Visual Storytelling Alignment: Ensure the copy consistently matches the bright, colorful, and joyful imagery used on the website and social media. The words and visuals should work together to tell the same happy, equestrian story.

Social Perception

Positive, Trusted Resource, Specialized Niche Expert, Community-Oriented (emerging)

Copy Examples

• •Hip hip hooray! 🐴✨ Our new collection of super comfy riding leggings has just trotted in! Perfect for your little champions to shine in the saddle and play all day. Gallop over to our website to discover all the fun colors! #EnSellePrunelle #LittleRiders #PonyLove #NewArrivals #EquestrianKids
• •Is your little one dreaming of pony adventures? 🦄 At En Selle Prunelle, we equip future stars from their very first ride! Safe, comfy, and oh-so-cute gear that kids love and parents trust. Find everything your young rider needs to start their equestrian journey with a smile! 😊 Shop now: [Link] #FutureEquestrian #KidsOnPonies #SafeAndStylish #PrunelleForKids
• •Welcome to En Selle Prunelle! 🎠 Where little legs meet big dreams. Explore our magical world of equestrian gear specially designed for young riders (ages 2+) and their adorable ponies. Let the adventure begin!
• •Wondering what gear your mini-rider *really* needs? 🤔 Prunelle's got your back! Our latest blog post breaks down the essentials for starting riding, making it easy-peasy for you and super fun for them. Click here to become a pony-prep pro! 💡 [Link to Blog] #PonyPrep #RidingTips #EnSellePrunelleBlog
• •Make every ride a rainbow ride! 🌈 This super soft and vibrant saddle pad isn't just gorgeous – it’s designed for perfect pony comfort. Easy to wash (because we know ponies love a good roll!) and built to last through countless adventures. Add a splash of fun to your pony's wardrobe! ✨