Brand Tone

Playful, Educational, Trustworthy, and Proudly Singaporean

Brand Values

• •Child Development & Learning
• •Safety and Quality
• •Durability and Longevity
• •Imagination and Open-Ended Play
• •Customer Trust and Satisfaction
• •Local Identity

Best Practices

• •Emphasize Safety and Quality Confidently: Regularly mention non-toxic materials, safety certifications, and durability.
• •Incorporate a Sense of Community and Local Pride (Where Appropriate): Mention user experiences (with permission), testimonials, and the brand's Singaporean roots to create connection.
• •Highlight STEAM learning benefits in a fun and engaging way.
• •Use action-oriented language that inspires creativity and play.
• •Showcase the versatility and open-ended play possibilities of SparksMagTiles.

Social Perception

Trusted, Premium, Innovative, Community-Oriented brand of magnetic tiles that fosters creativity and learning in children while prioritizing safety and quality.

Copy Examples

• •Safe, durable, and endlessly fun – designed in Singapore for your brilliant builder.
• •(STEAM-approved fun!)
• •SparksMagTiles are built for safe exploration and years of imaginative play.
• •Learning has never been this much fun!
• •Share your creations with #SparksMagBuilders!