Brand Tone

Elegant & Sophisticated, Aspirational, Accessible & Heartfelt

Brand Values

• •Quality & Craftsmanship
• •Timelessness & Versatility
• •Elegance & Beauty
• •Accessibility & Affordability
• •Customer Satisfaction & Trust
• •Self-Expression & Meaning
• •Ethical Sourcing/Consideration

Best Practices

• •Use storytelling elements in product descriptions and social media, connecting pieces to feelings, moments, and aspirations.
• •Emphasize Quality with Accessible Language: While highlighting premium materials like "925 sterling silver" and "18k gold vermeil," explain their benefits in a way that resonates with the desire for lasting beauty and value, reinforcing the "affordable luxury" message.
• •Reinforce the brand's commitment to customer satisfaction and making them feel valued.
• •Maintain a consistent visual aesthetic across all platforms, reflecting the brand's elegance and sophistication.
• •Actively engage with customer feedback and reviews, addressing concerns and showcasing positive experiences.

Social Perception

Positive Customer Feedback, Trustworthy, Value for Money

Copy Examples

• •Discover Jewelry that Tells Your Story.
• •Celebrate your journey with timeless pieces.
• •Experience affordable luxury with our demi-fine collection.
• •Find the perfect token of love with our handcrafted designs.
• •Adorn yourself with elegance and grace.