Brand Tone

customer-oriented, value-driven, and practical

Brand Values

• •Affordability
• •Value for Money
• •Customer Centricity
• •Trust and Reliability
• •Practicality and Functionality

Best Practices

• •Focus on 'You': Address the customer directly.
• •Highlight Value & Affordability Clearly: Be transparent about how Novena offers quality at a good price.
• •Emphasize Solutions & Practicality: Frame products as solutions to common household needs.
• •Maintain a Helpful & Approachable Voice: Even when sales-driven, the tone should remain helpful.
• •Be Consistent Across All Channels: Ensure the same tone is used on the website, social media, advertisements, and in-store communications.

Social Perception

generally leaning positive, particularly regarding customer service at the showroom level

Copy Examples

• •Headline: Your Home, Your Style, Your Budget. Novena Makes It Happen. Body: Since 1984, we've been helping Singaporeans create homes they love without breaking the bank. Discover quality furniture, endless customization options, and prices you can trust. Visit a Novena showroom today!
• •Headline: Smart Furniture for Modern Living. Practical Solutions, Unbeatable Value. Body: Need a sofa that reclines, stores, and looks great? Or a dining table that adapts to your space? Novena offers innovative and stylish furniture designed for today’s homes. Functionality meets affordability – that’s the Novena promise.
• •Headline: Don't Just Furnish, Invest. Quality That Lasts, Prices You'll Love. Body: At Novena, we believe good furniture is an investment. That's why we offer durable, well-crafted pieces backed by warranties and our commitment to value. Get the style you want and the peace of mind you deserve.
• •Headline: Customize Your Comfort. From Fabric to Fit, We Listen. Body: Your vision, our expertise. Choose from over 100 colors, select your preferred materials, and let us tailor your furniture to your exact needs. At Novena, 'never say no to customers' isn't just a saying, it's how we do business.
• •Headline: Big Savings, Bigger Smiles! Discover Novena's Latest Deals. Body: Looking for the best furniture deals in Singapore? Don't miss out on Novena's current promotions! Enjoy [mention specific offer, e.g., up to 40% off, 0% installments] on a wide selection of sofas, beds, dining sets, and more. Quality home solutions are now even more affordable.