Brand Tone

Calm & Soothing, Natural & Authentic, Caring & Nurturing, Aspirational yet Accessible, Informative & Gentle

Brand Values

• •Naturalness
• •Quality & Craftsmanship
• •Eco-consciousness
• •Well-being & Self-Care
• •Transparency
• •Customer-centricity

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., calm, gentle, natural, authentic, caring), "words to use," and "words to avoid." Share this guide with everyone creating content.
• •Focus on "You" and Benefits: Address the customer directly and highlight how the products will make them feel or what benefits they will experience (e.g., "Soothe your skin and calm your mind" rather than just listing ingredients).
• •Use Sensory Language: Appeal to the senses, especially smell and touch, given the nature of the products. Use descriptive words that evoke the natural scents and textures (e.g., "creamy lather," "delicate fragrance," "velvety touch").
• •Maintain Visual-Textual Harmony: Ensure the copy complements the visual branding. If the images are soft, natural, and calming, the text should reflect this. Avoid jarring or overly aggressive sales language.
• •Be Authentic and Transparent: Let the natural ingredients and handmade quality shine through. Share stories about the sourcing of ingredients or the crafting process if appropriate, reinforcing the brand's commitment to naturalness and quality. Avoid hype and stick to genuine claims.

Social Perception

Positive: Customers generally perceive Ollywell as a provider of high-quality, natural, and aesthetically pleasing products. Trustworthy: The emphasis on natural ingredients and transparency likely contributes to a sense of trust. Artisanal/Boutique: The brand is likely seen as a more thoughtful alternative to mass-produced cosmetics and candles. Associated with Wellness: Users connect Ollywell products with relaxation, self-care routines, and creating a pleasant home atmosphere. Gift-worthy: The attractive packaging and quality make the products suitable for gifting.

Copy Examples

• •Unwind and embrace tranquility with our [Scent Name] soy candle. Hand-poured with natural soy wax and infused with pure essential oils, it fills your space with a gentle, calming aroma. Perfect for quiet evenings and moments of self-care. Breathe deeply, naturally.
• •Transform your bath into a sanctuary. Our natural bath soak, crafted with [Key Ingredient 1] and [Key Ingredient 2], soothes your skin and calms your mind. Discover the art of gentle relaxation. ✨ #Ollywell #NaturalBeauty #SelfCareSunday #HandmadeCosmetics #WellnessJourney
• •A Gift From Nature: Enjoy 15% Off Your Ollywell Favorites
• •Ollywell: Pure. Natural. Nurturing. Discover handmade soy candles and cosmetics crafted with care, just for you.
• •5 Simple Ways to Create a Calming Evening Ritual with Natural Scents