Brand Tone

Personal, Welcoming, and Service-Oriented

Brand Values

• •Personalization
• •Community
• •Craftsmanship
• •Faith & Family

Best Practices

• •Lead with "You": Frame all communication around the customer. Use words like "your," "you," and "your family" to make the copy feel personal and directly relevant to their desire for custom products.
• •Embrace Transparency: Continue being upfront about the "Turn Around Time." This builds trust and manages expectations. Frame it positively, e.g., "Good things take time! Your custom piece is being crafted with care and will ship in 10-15 business days."
• •Use Warm and Inviting Language: Incorporate friendly and welcoming words. Phrases like "Join our community," "We're so glad you're here," and "Made with love" reinforce the brand's approachable and personal nature.
• •Highlight the "Custom" Angle: Always remind customers what makes the brand special. Use terms like "Personalized," "Custom-stitched," "Made-to-order," and "Uniquely yours" to emphasize the value of a non-mass-produced item.
• •Foster Exclusivity in the Community: Continue to reward the Facebook group with early access, exclusive designs, or special discounts. This validates their membership and transforms customers into a loyal community, strengthening the brand's core.

Social Perception

Direct public perception is difficult to gauge due to a lack of widespread public reviews. The brand's online presence is insular, concentrated within its website and private Facebook group. The customer base is likely individuals (primarily women) seeking personalized, custom-made clothing who value unique items. Within its closed community, the perception is likely positive and loyal, with customers appreciating the exclusivity and direct communication, and willing to wait for quality, custom products.

Copy Examples

• •Your name, their handwriting. ♡ Our custom keepsake sweatshirts turn a loved one's signature into a piece you'll treasure forever. Made with love, just for you. Tap to personalize yours! #EnochThreads #CustomEmbroidery #MamaStyle #PersonalizedGifts
• •Made for You, By Us. Explore our new collection of personalized embroidered tees and cozy crewnecks. Your new favorite shirt is waiting! (P.S. Our current turnaround time is 10-15 business days for custom magic!)
• •✨ VIPs, This One's For You! ✨ Thank you for being part of our amazing community! To show our appreciation, we're dropping a special 48-hour flash sale on all 'Title' Applique Crewnecks. Get yours for 15% off before they hit the main site. Let us know what you're ordering in the comments! #VIPperks #EnochThreadsFamily
• •The Perfect Personalized Touch: Your Custom Embroidered Name Tee. Say it with style! Our bestselling name tee gets a soft and sweet update with beautiful pastel threads. Each shirt is stitched to order with the name or word of your choice, making it a truly one-of-a-kind piece for you or a thoughtful gift for someone special. Just pick your color, add your text, and we'll handle the rest!
• •Subject: Psst... Something special is coming! Snippet: Get ready, [Customer Name]! We're putting the finishing stitches on our new Fall Collection. Get a sneak peek inside and be the first to know when it drops.