Brand Tone

Adventurous & Inspirational, Relaxed & Friendly, Passionate & Purpose-Driven, Carefree yet Quality-Committed

Brand Values

• •Adventure & Exploration
• •Relaxation & Comfort
• •Sustainability & Environmental Responsibility
• •Quality & Innovation
• •Community & Connection
• •Accessibility

Best Practices

• •Embrace the Spirit of Adventure: Use active, evocative language that inspires exploration and a connection with the outdoors. Words like "explore," "discover," "wander," "journey," and "escape" fit well.
• •Keep it Relaxed and Approachable: Maintain a friendly, down-to-earth voice. Avoid overly technical jargon unless explaining a specific product benefit. Focus on the feeling of relaxation and ease.
• •Highlight Quality and Durability with Confidence: Casually weave in the high-quality construction and innovative features without sounding boastful. Terms like "built to last," "adventure-ready," "time-tested," and "responsibly-made" convey this.
• •Weave in Sustainability Naturally: Integrate messages about environmental responsibility as a core part of the brand's identity, not just an add-on. Mention bluesign® approved materials, recycled content, and partnerships like 1% for the Planet and Trees for the Future.
• •Foster Community and Connection: Use inclusive language ("ENO Nation," "we," "us") and encourage sharing experiences. Highlight the joy of connecting with nature and with others through shared outdoor moments.

Social Perception

Positive & Trusted, Industry Leader/Standard, Eco-Conscious, Associated with Adventure and Relaxation, Some Price Concerns/Value Discussion

Copy Examples

• •Headline: ENO: Unwind Anywhere. Your Adventure Starts Now. Body: From mountain peaks to your own backyard, our hammocks are built for ultimate relaxation and easy exploration. Pack light, hang easy, and find your nest. #ENOnation #AdventureReady #RelaxUnwind
• •Headline: Hang Loose, Live More. Body: Life's better in an ENO. Experience the freedom of the outdoors with gear that’s as ready for adventure as you are. Lightweight, durable, and ridiculously comfortable. #ENOhammocks #OutdoorLiving #GetOutside
• •Headline: More Than Just a Hammock. It's a Lifestyle. Body: For 25 years, we've been inspiring people to connect with nature and each other. Our responsibly-made gear is designed for comfort, built to last, and always ready for your next escape. #ENOLife #SustainableAdventure #RelaxationGear
• •Headline: Your All-Access Pass to Relaxation. Body: Engineered for comfort, designed for durability. ENO hammocks pack down small so you can chase big adventures or simply find your moment of peace, wherever you choose to hang. #FindYourNest #ENODoubleNest #ComfortOutdoors
• •Headline: Rest Easy, We’ve Got the Planet Covered. Body: Adventure responsibly. With every ENO hammock, you’re not just choosing superior comfort and quality; you’re supporting a greener planet through our 1% for the Planet membership and tree-planting initiatives. #ENOSustainability #ProtectOurWildPlaces #GearThatGivesBack