Brand Tone

Sophisticated & Elegant, Aspirational, Modern & Innovative, Performance-Driven & Confident, Lifestyle-Oriented

Brand Values

• •Quality & Craftsmanship
• •Design & Aesthetics
• •Innovation
• •Performance
• •Versatility
• •Inspired by Nature

Best Practices

• •Maintain an Elevated Lexicon: Use words like 'premium,' 'refined,' 'silhouette,' 'precision,' 'elevate,' and 'curated' to reinforce the brand's sophisticated positioning.
• •Balance Fashion and Function: Always communicate the dual strengths of ENNUE – its high-fashion appeal and its technical performance. Neither should completely overshadow the other.
• •Invoke Aspirational Imagery: Use language that transports the audience to majestic mountain settings and evokes feelings of freedom, adventure, and sophisticated leisure.
• •Emphasize Versatility: Consistently highlight the adaptability of the apparel, suitable for both intense skiing and stylish everyday or après-ski wear.
• •Tell the 'Why': Weave in the inspiration (Swiss Alps, Swedish Fjällen) and the founders' vision (bridging functionality with lifestyle aesthetics) to add depth and authenticity to the brand story.

Social Perception

ENNUE is likely perceived as a high-end, exclusive skiwear brand targeting discerning consumers who value both aesthetics and functionality. It's seen as a modern, stylish alternative in the luxury ski apparel market, offering a blend of Scandinavian practicality with Alpine chic. The association with prestigious locations and high-fashion language suggests it appeals to an affluent audience that views skiwear as part of a broader sophisticated lifestyle. The brand is perceived as an innovator, bringing a 'new definition' to skiwear.

Copy Examples

• •ENNUE: Master the elements, effortlessly. Where high-fashion meets alpine precision for the modern adventurer.
• •Beyond the slopes. ENNUE crafts versatile silhouettes from industry-leading fabrics, taking you from exhilarating descents to chic city evenings.
• •Experience the evolution of skiwear. Inspired by the Alps and Fjällen, designed for your ultimate expression on and off the mountain.
• •Tailored for thrill, styled for life. ENNUE delivers uncompromising performance wrapped in sophisticated design. Elevate your winter.
• •Discover ENNUE’s AW24 Snow Seekers collection—a curated fusion of technical excellence and contemporary style for every adventure that awaits.