Brand Tone

Aspirational, Sophisticated, and Serene

Brand Values

• •Curation and Quality
• •Creativity and Artistry
• •Ethical Consciousness
• •Beauty in Simplicity
• •Community and Storytelling

Best Practices

• •Lead with Emotion, Support with Detail
• •Use a Refined Vocabulary
• •Embrace White Space
• •Tell the Story
• •Maintain Visual and Textual Harmony

Social Perception

En Masse is perceived as a high-end, niche brand within Macau's retail landscape. It is seen as a destination, more than a simple flower shop, artistic and trusted. It conveys premium quality, and its local roots in the São Lázaro district give it an authentic, independent appeal.

Copy Examples

• •Breathing life into the quiet corners of your home. Our latest composition of seasonal blooms, designed to bring a moment of serene beauty to your day. #EnMasseMacau #FloralArtistry #SimpleBeauty
• •Conscious design, timeless style. Introducing the latest from O.N.E, our in-house line of luxury vegan accessories. Crafted with compassion, designed for the modern minimalist. Discover the collection online and in-store. #ONECore #VeganLeather #SustainableLuxury #EnMasse
• •The Art of Living. At En Masse, we believe that everyday objects should tell a story. Explore our curated selection of independent lifestyle labels and elevate your daily rituals. #CuratedLiving #IndependentDesign
• •Subject: Find Your Creativity | An En Masse Floral Workshop Body: Join us for an afternoon of artistry and inspiration. Learn the fundamentals of floral design and create your own stunning arrangement to take home. Spaces are limited to ensure a personal, hands-on experience. Reserve your place and let your creativity bloom.
• •Evoke a sense of calm with the subtle notes of sandalwood and white tea. Hand-poured by an independent artisan, this candle is more than a fragrance—it's a ritual. A perfect companion for quiet moments and slow days.