Brand Tone

Friendly, passionate, educational, and proud of local identity.

Brand Values

• •Sustainability
• •Health-consciousness
• •Quality and Craftsmanship
• •Community and Connection
• •Evoking Memories

Best Practices

• •Always Be Educational: Explain the "why" behind your products, educating the audience on soy wax benefits, sustainability, and candle care to build trust.
• •Embrace Your Local Identity: Weave Delaware roots into storytelling, mentioning local landmarks, coastal themes, and community involvement for an authentic connection.
• •Foster a Sense of Community: Use inclusive language and encourage user-generated content, actively responding to show engagement.
• •Focus on the Experiential: Sell the feeling, not just the product, using descriptive language to connect scents to memories and emotions.
• •Maintain a Friendly and Approachable Voice: Write conversationally, as if talking to a friend, sharing passion authentically and avoiding overly formal language.

Social Perception

Very positive, praised for amazing long-lasting scents and unique jar design (including the Delaware-shaped match strike). Perceived as a local, community-oriented business offering unique, high-quality products. Workshops are seen as fun, creative, and educational. Valued for informing customers about the advantages of soy wax.

Copy Examples

• •Light a Memory, Not Just a Candle. Our handcrafted soy candles are more than just a fragrance; they're an experience. Each scent is designed to transport you to a cherished moment. What memory will you unlock today?
• •Good for Your Home, Good for the Earth. Breathe easy with our paraffin-free soy candles. Made with sustainable, US-sourced soy and poured into recycled containers, you can enjoy a beautiful scent while being kind to our planet. Return your used jar for a credit on your next purchase!
• •The Scent of the Delaware Coast, Captured in a Jar. From our Lewes workshop to your home, we pour our local pride into every candle. Strike a match on our signature Delaware-shaped striker and let the coastal-inspired fragrances fill your space.
• •Your Weekend Plans: Get Creative with Us! Join our candle-making workshop this Saturday and learn the art of soy candle making. It's a fun, hands-on experience perfect for a friends' day out or a unique date night. You'll leave with a new skill and a candle you created yourself!
• •Why Soy? A Brighter, Cleaner Burn. Did you know soy candles burn longer and cleaner than traditional paraffin candles? We're passionate about creating a healthier and more sustainable way for you to enjoy your favorite scents. Discover the soy difference.