Brand Tone

Friendly, Upbeat, Playful, Whimsical, Health-Conscious, Informative, Indulgent, Celebratory, Relatable, Community-Focused

Brand Values

• •Health and Wellness
• •Taste and Indulgence
• •Innovation
• •Transparency
• •Accessibility
• •Community Engagement/Giving Back

Best Practices

• •Stay Positive and Encouraging: Frame messages around enjoyment, satisfaction, and feeling good. Avoid language that implies restriction or deprivation, even when highlighting "low sugar" or "low calorie." Focus on what consumers *gain* (great taste, guilt-free indulgence).
• •Embrace Playfulness (When Appropriate): Use emojis, lighthearted questions, and a conversational style, especially on social media. This makes the brand more relatable and approachable. Whimsical product names and descriptions can also contribute to this.
• •Prioritize Clarity and Simplicity: While being playful, ensure that the key benefits (low sugar, keto, etc.) are clearly and concisely communicated. The 2022 rebrand emphasized this with clearer packaging information.
• •Be Authentic and Relatable: Share user-generated content, respond to comments genuinely, and acknowledge customer feedback (both positive and negative) in a constructive way. This builds trust and community.
• •Focus on the "Why": Remind the audience of the core mission – to provide delicious treats that people can feel good about eating. This "feel-good dessert brand" ethos should permeate all communications. Connect with the desire for mindful indulgence.

Social Perception

Positive Overall, Trusted for Dietary Needs, Good Quality and Flavor Variety, Value Proposition, Engaging and Modern

Copy Examples

• •Headline: "Zero Guilt. All the Yum. 🎉 Dive into Enlightened and treat yourself happy!" Body: "Why choose between delicious and good-for-you? With our creamy, dreamy desserts, you get both! Low sugar, big flavor, and smiles all around. #EatEnlightened #FeelGoodFood"
• •Headline: "Your Keto Dreams Just Got Creamier. Meet our new [Flavor Name] Keto Pint!" Body: "Seriously low net carbs, seriously amazing taste. We packed all the joy of your favorite dessert into a keto-friendly pint that actually keeps you on track. Go on, grab a spoon! 😉 #KetoDessert #EnlightenedKeto"
• •Headline: "Weeknight Treat Mode: ON. ✨" Body: "Who says delicious can't be part of your everyday? Our [Product Type, e.g., Dough Bites] are the perfect poppable, feel-good snack for when those cravings hit. Low calorie, big satisfaction. #SweetTreats #HealthyIndulgence"
• •Headline: "Flavor Packed, Not Sugar Packed. That's the Enlightened Promise. 💖" Body: "From classic Vanilla Bean to adventurous Kookie Dough, we're all about bringing you exciting flavors without the sugar overload. What's your go-to Enlightened delight? Share below! 👇 #LowSugarDessert #FlavorBomb"
• •Headline: "Life's Sweet. Your Dessert Can Be Too (Without the Sugar Crash!)." Body: "Enjoy every spoonful of our rich and satisfying [Product Name, e.g., Cheesecake]! Made with you in mind, because treating yourself should always feel good. Find us in the freezer aisle! #EnlightenedMoments #GuiltFreePleasures"