Brand Tone

Authentic, artisanal, sustainable, and trustworthy. It values quality, craftsmanship, and ethical practices.

Brand Values

• •Sustainability
• •Ethical sourcing
• •Handcraftsmanship
• •Quality
• •Durability

Best Practices

• •Highlight the brand's commitment to sustainability and ethical sourcing in all copy.
• •Emphasize the handcrafted nature of the products and the skill involved in their creation.
• •Use language that reflects the high quality and durability of the leather goods.
• •Incorporate storytelling elements to connect with customers on an emotional level and showcase the brand's values.
• •Maintain a consistent brand voice across all platforms, reflecting authenticity and transparency.

Social Perception

The brand is perceived as ethical, high-quality, and environmentally conscious. It appeals to customers who value craftsmanship, sustainability, and timeless design.

Copy Examples

• •"Each piece is handcrafted with responsibly sourced leather, ensuring both quality and minimal environmental impact."
• •"Experience the timeless elegance of our handmade leather goods, crafted with care and designed to last a lifetime."
• •"We are committed to sustainable practices and ethical sourcing, creating products you can feel good about owning."
• •"Our skilled artisans pour their passion into every stitch, creating unique pieces that tell a story."
• •"Discover the artistry of handcrafted leather, where tradition meets sustainability."