Brand Tone

Creative, Passionate, and Heartfelt

Brand Values

• •Personalization and Exclusivity
• •Inclusion of Pets in Family Life
• •Quality and Craftsmanship
• •Joy and Fun
• •Elegance and Style

Best Practices

• •Lead with the 'Why': Always circle back to the core story The brand was born from love for a pet named Joy. This heartfelt narrative is your most unique asset and should color all communications.
• •Use Celebratory Language: Employ words like "celebrate," "special moments," "unforgettable," and "magic." Frame your products not just as clothing, but as a way to enhance the bond between pets and owners.
• •Emphasize "Custom" and "Handcrafted": Repeatedly use terms like "atelier," "custom-made," "tailored," and "handcrafted" to reinforce the brand's commitment to quality and personalization, distinguishing it from mass-produced alternatives.
• •Speak Directly to the Pet Lover: Address the customer as someone who sees their pet as a family member or a "furry child." Use phrases like "your best friend," "your loyal companion," and "your furry family member."
• •Maintain a Joyful and Whimsical Tone: Incorporate fun, playful language, and emojis where appropriate (especially on social media) to reflect the "Joy" in the brand's name and the fun nature of pet costumes.

Social Perception

Public perception is positive, though niche and geographically focused. Recognized as the first atelier in Puerto Rico for custom pet costumes. Customer engagement is encouraged through social media. The family-run narrative fosters authenticity and trustworthiness among pet lovers.

Copy Examples

• •Not all heroes wear capes... but the most adorable ones do! ✨ Your furry sidekick is ready to save the day in a custom creation from our Atelier. From a spark of an idea to a fully tailored costume, we bring your pet's heroic alter-ego to life. What's your pet's superpower? #enJoyPetAtelier #MascotasConEstilo #SuperPets
• •Is a furry birthday coming up? Don't just celebrate, make it a Pawty! 🥳 Our exclusive Pawty Collection has everything your best friend needs to be the center of attention on their special day. Because the best family members deserve the best celebrations. #enJoyPetAtelier #PetPawty #DogBirthday #CelebrateInStyle
• •Your Imagination, Our Creation. At enJoy Pet Atelier, we believe no idea is too big and no pet is too small. Bring us your vision, and our 40 years of experience will craft a one-of-a-kind piece that celebrates your pet's unique personality. Let's create something unforgettable together.
• •Your pet can't talk, but their style can say it all! 🤩 From wizards to space rangers, our character bandanas add a touch of magic to any day. Which character would your pet be? Drop it in the comments! 👇 #enJoyPetAtelier #PetFashion #DogBandanas #CharacterStyle
• •Subject: Say 'I Do' with your best boy by your side. He as been there for you through it all, so make sure he looks the part on your biggest day. Our handcrafted luxury tuxedos are tailored for a perfect fit, ensuring your most loyal companion is as dapper as the groom. Because family should be at the heart of every celebration.