Brand Tone

passionate, nostalgic, and authentic

Brand Values

• •Nostalgia
• •Passion
• •Community
• •Quality and Design
• •Authenticity

Best Practices

• •Continue using terminology and slang specific to the classic Honda and JDM community to demonstrate authenticity and a deep understanding of the target audience.
• •Always connect the products back to the passion and nostalgia for the cars, emphasizing that apparel is a way to represent a love for a specific automotive era.
• •Actively solicit user-generated content, ask questions in captions, and feature customers' cars and builds to reinforce the brand's community-centric value.
• •Maintain a clean, high-quality, and car-centric visual style across all platforms, ensuring consistency with the established aesthetic.
• •Maintain an enthusiastic and positive tone in all communications, celebrating the cars, the culture, and the community.

Social Perception

Highly positive, seen as a brand that “gets it,” providing high-quality, tastefully designed merchandise for specific automotive passion. Respected for its niche focus and ability to capture the essence of the classic Honda scene, perceived as a member of the community.

Copy Examples

• •The raw, boxy aesthetic of a true classic. The EF chassis changed the game. Our new tee pays tribute to the icon that started a revolution for so many of us. Wear the legacy. #EnjoyMotorsports #HondaEF #Civic
• •That unmistakable silhouette. The EG hatch still turns heads and carves corners with the best of them. Stay warm this season with a design that's as timeless as the car that inspired it. Link in bio to shop the collection. #HondaEG #EGHatch #GoldenEra
• •More than just a car, it's a statement. The EK9 Type R represents the pinnacle of 90s Honda performance. We've captured that legendary spirit in our latest print, a must-have for any true enthusiast's garage or office. #EK9 #TypeR #HondaCivic
• •It's about the late-night drives, the garage builds, and the community that shares the passion. We're here to celebrate the golden era of Honda with you. What was the first classic Honda that got you hooked? #JDM #HondaLove #CarCulture
• •The details matter. From the quality of the print to the comfort of the fabric, we create gear for the true enthusiast. This isn't just merch, it's a nod to the passion. #CarMerch #HondaLife #Motorsport