Brand Tone

Authentic & Respectful, Informative & Health-Conscious, Appreciative & Sensorial, Accessible & Encouraging

Brand Values

• •Quality
• •Health & Wellbeing
• •Tradition & Authenticity
• •Enjoyment & Experience

Best Practices

• •Focus on "The Why": Consistently communicate the underlying reasons for choosing matcha – not just the product features, but the lifestyle, the feeling, the health benefits, and the connection to tradition it offers.
• •Use Sensory Language: Describe the taste, aroma, color, and texture of the matcha, as well as the feeling of preparing and drinking it, to immerse the customer in the experience.
• •Offer recipe ideas and tips to inspire customers to integrate matcha into their lives.
• •Highlight health benefits, linking matcha to a healthy lifestyle.
• •If highlighting Japanese tradition, do so respectfully and accurately.

Social Perception

Matcha is widely perceived as a healthy alternative to coffee, trendy, and associated with mindfulness and a sophisticated lifestyle. Its vibrant green color makes it highly "Instagrammable."

Copy Examples

• •Sourced with care from Japan, we bring you a timeless tradition to enrich your modern life, promoting wellness and moments of joyful calm with every sip.
• •Discover the vibrant green elixir that's taking the world by storm – experience the authentic taste of Japanese matcha.
• •Elevate your daily ritual with our premium matcha, a superfood that nourishes your body and soul.
• •From traditional ceremonies to modern lattes, enjoy the versatility and vibrant flavor of our finely ground matcha.
• •Unleash your inner zen with every sip of our ceremonial grade matcha, the perfect way to start your day or unwind in the evening.