Brand Tone

Aspirational, Stylish, Playful, Customer-focused, Enthusiastic & Positive, Creative

Brand Values

• •Uniqueness & Originality
• •Quality
• •Artistry & Aesthetics
• •Customer Satisfaction
• •Value (Price)
• •Simplicity & Functionality (in design philosophy)

Best Practices

• •Develop a Brand Voice Chart: Define your brand's personality (e.g., "The Creative Stylist Friend"). List "We Are..." (e.g., Playful, Inspiring, Chic) and "We Are Not..." (e.g., Generic, Overly Formal, Cheap). Provide examples of words/phrases that fit and don't fit.
• •Focus on "You" and Benefits: Address the customer directly and highlight how the products will enhance their life or space, not just list features. Instead of "This vase is uniquely shaped," try "Add an unexpected twist to your favorite corner with this uniquely shaped vase."
• •Use Evocative and Sensory Language: Words that appeal to sight, touch, and emotion can make home decor copy more engaging. Think "velvety smooth," "sun-kissed hues," "a whisper of elegance."
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy matches the aesthetic of the product photography and website design. If the visuals are minimalist and chic, the copy shouldn't be overly loud or cluttered.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and marketing materials to ensure they consistently reflect the desired brand tone. Get feedback from others to see if the intended tone is being perceived correctly.

Social Perception

Trendy, unique, and aesthetically pleasing home decor items. The presentation is professional and visually appealing.

Copy Examples

• •Dare to Decor Differently? Unbox Unique Artistry for Your Home.
• •Tie your room together with a touch of playful elegance. Our knot pillows aren't just cushions; they're conversation starters. ✨ #EnjoyayHome #KnotJustAPillow #UniqueDecor
• •Instant Joy For Your Walls! Artistic Finds Now Up To 20% Off!
• •Why settle for ordinary? Let your blooms express themselves in a vase that’s as unique as your style. Handpicked for the modern home that loves a sprinkle of joy and a dash of design.
• •Tired of the same old decor? 🤔 It's time to Enjoyay! ✨ Transform your space with our collection of unique, high-quality home accessories that spark creativity and bring artistry home. Shop now and find your happy place! 👉 [Link to website]