Brand Tone

Authentic, elegant, and customer-focused, highlighting Italian craftsmanship.

Brand Values

• •Craftsmanship: Dedication to handmade quality and traditional techniques.
• •Quality Materials: Commitment to using premium, genuine Italian leather.
• •Passion for Photography: Creating products for photographers, by photographers, understanding their needs.
• •Timeless Style: Focusing on minimal, elegant, and vintage-inspired designs that are not trend-driven.
• •Customer Satisfaction: Responsiveness and willingness to create custom orders.

Best Practices

• •Emphasize Heritage & Craftsmanship: Consistently weave in 'Handmade in Italy,' 'Artisanal Quality,' and the origin of your premium leathers in product descriptions, social media posts, and 'About Us' sections.
• •Focus on the Photographic Experience: Talk about the joy of shooting, the importance of reliable gear, and how a good strap enhances the photographic experience.
• •Be Transparent and Personal: Continue to be open about the handmade process and the small workshop nature of the business. Mirko's personal involvement as the owner and craftsman is a strong asset; mentioning this in communications adds a personal touch.
• •Communicate Clearly: Clearly communicate shipping times for handmade items.
• •Showcase Quality Through Detail: In descriptions, highlight specific features that speak to quality – the type of leather, the tanning process, the durability of the hardware, the comfort of the design. Use customer testimonials that specifically mention these aspects.

Social Perception

Highly regarded for quality, artisanal and authentic, stylish and aesthetically pleasing, and trustworthy.

Copy Examples

• •Our minimalist designs offer timeless style and enduring comfort, letting you focus on the perfect shot.
• •Feel the quality, embrace the tradition, and carry your camera with authentic Italian elegance.
• •Our straps blend style, practicality, and comfort, ensuring your gear is secure and you look good capturing those unforgettable moments.
• •Each stitch, each cut, is done with precision and passion, resulting in a camera strap that’s as unique as your vision and built to accompany you on countless adventures.
• •Functionality meets refined style, handcrafted just for you.